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Leading in a Crisis

Uncertainty can be disorienting and disruptive. Learn from business leaders about what it’s like to navigate organizations and employees through a global pandemic. Collection materials may include company-wide communications from CEOs, thought leadership articles or strategic planning documents for finding a new way forward as businesses reopen.

‘Less Optimistic’ and ‘More Cautious’_ Top C.E.O.s Fret as Virus Cases Rise - The New York Times

‘Less Optimistic’ and ‘More Cautious’: Top C.E.O.s Fret as Virus Cases Rise

By: David Gelles
Source: The New York Times
Date of Publication: July 20th, 2020
Many of the nation’s business leaders are steeling themselves for a period of prolonged economic disruption and the prospect of a slow, halting recovery.
Harley-Davidson Looks for a New CFO as It Overhauls Business - WSJ

Harley-Davidson Looks for a New CFO as It Overhauls Business

By: Nina Trentmann
Source: The Wall Street Journal
Date of Publication: July 9th, 2020
Motorcycle maker is simplifying its geographic footprint and model lineup.
The CMO’s New M.O_Forbes

The CMO’s New M.O.—How Salesforce’s Stephanie Buscemi Is Leading Through ‘Listening’

By: Soon Yu
Source: Forbes
Date of Publication: June 29th, 2020
Stephanie Buscemi discusses Salesforce's leadership methods in response to crises, coronavirus and racial inequality in particular.
The Head of Hilton Talks About How His Business Will Survive_Bloomberg

The Head of Hilton Talks About How His Business Will Survive

By: Carol Massar and Jason Kelly
Source: Bloomberg
Date of Publication: June 19th, 2020
CEO Christopher Nassetta says many things will never be the same, but people will still be traveling.
How COVID-19 Is Changing the Way Global Firms Communicate - Knowledge@Wharton

How COVID-19 Is Changing the Way Global Firms Communicate

Source: Knowledge@Wharton
Date of Publication: June 16th, 2020
Ryerkerk spoke about her career and how the pandemic is reshaping her company’s culture and her own leadership style during a recent interview with Wharton management professor Peter Cappelli.
P&G_ To succeed during Covid-19 we must ‘push forward not back’_Marketingweek

P&G: To succeed during Covid-19 we must ‘push forward not back’

By: Molly Fleming
Source: Marketing Week
Date of Publication: June 12th, 2020
P&G is aiming to use the pandemic to build on a strategy that increases productivity and builds long-term success for its brands.
A Message from Greg Hayes, Chairman & CEO

A Message from Greg Hayes, Chairman & CEO

By: Greg Hayes
Source: Raytheon
Date of Publication: March 24th, 2020
Dear colleagues, Throughout this crisis our company’s first priority is the health and wellbeing of you and your family. We continue to take extraordinary steps to ensure our facilities are clean, secure and safe for those at work. And for those that can work from home, we are requiring that you do.
Raytheon Technologies: Meeting the Challenge

Raytheon Technologies: Meeting the Challenge

By: Raytheon
Source: Raytheon
Date of Publication: April 6th, 2020
Raytheon Technologies is a company that takes on some of the world’s hardest problems. Right now that means using our resources to help in the response to the global outbreak of COVID-19.
We are using our manufacturing capacity, as well as our deep expertise in areas including engineering, logistics and finance to carry out initiatives that serve our communities, deliver on our commitments to our customers and protect our employees.
How leaders’ reputations can either shine or decline during COVID-19_PR Daily

How leaders’ reputations can either shine or decline during COVID-19

By: William Comcowich
Source: Ragan's PR Daily
Date of Publication: June 3rd, 2020
Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards.
CEOs Call in the Coaches as Covid-19 Tests Their Companies_WSJ

CEOs Call in the Coaches as Covid-19 Tests Their Companies

By: Joann S. Lublin
Source: The Wall Street Journal
Date of Publication: May 27th, 2020
Business leaders with long-term leadership coaches say tough feedback has prepared them for the challenges of the pandemic.

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