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Leading in a Crisis

Uncertainty can be disorienting and disruptive. Learn from business leaders about what it’s like to navigate organizations and employees through a global pandemic. Collection materials may include company-wide communications from CEOs, thought leadership articles or strategic planning documents for finding a new way forward as businesses reopen.

Brands With Strong Twitter Personalities Stay the Course During Covid-19

Brands With Strong Twitter Personalities Stay the Course During Covid-19

By: David Cohen
Source: Adweek
Date of Publication: May 1st, 2020
Brands are finding that the content fans want in the pandemic is the same humor and sarcasm they've come to expect. Denny’s, MoonPie and Wendy’s remain authentic and fun in a serious time.
TAGS:
Brands
Humor
Social media
Executive Message on the Coronavirus

A message from CEO Deanna Mulligan and President Andrew McMahon

By: Deanna Mulligan and Andrew McMahon
Source: Guardian
Date of Publication: March 16th, 2020
A message from CEO Deanna Mulligan and President Andrew McMahon of Guardian to employees and customers during coronavirus.
TAGS:
Online
Remote
CEO Message Ferguson

A Message of How Ferguson Has Prioritized Customer and Associate Safety with COVID-19

By: Kevin Murphy
Source: Ferguson
Date of Publication: May 1st, 2020
A message of how Ferguson has prioritized customer and associate safety during Covid-19.
TAGS:
Chief Executive Officer (CEO)
Corporate response
Showrooms
Supply chains
Travel
USAA's Response to Coronavirus (COVID-19) _ USAA

Message from the CEO - Wayne Peacock

By: USAA
Source: USAA
Message from USAA President Wayne Peacock to members.
TAGS:
Communities
Credit
Dividends
Insurance
Military
A message from Paul Cormier: Red Hat is here to help

A message from Paul Cormier: Red Hat is here to help

By: Paul Cormier
Source: Red Hat
Date of Publication: April 7th, 2020
Letter from Paul Cormier to customers regarding coronavirus.
TAGS:
Automation
Best practices
Capacity
Collaborations
Continuity
Free
Partnerships
Remote
Sponsorships
Virtual
Work from home (WFH)
Lysol maker warns against internal use of disinfectants after Trump comments.pdf

Lysol maker warns against internal use of disinfectants after Trump comments

By: Lauren Egan
Source: NBC News
Date of Publication: April 24th, 2020
The manufacturer of Lysol, a disinfectant spray and cleaning product, issued a statement warning against any internal use after President Donald Trump suggested that people could get an "injection" of "the disinfectant that knocks (coronavirus) out in a minute."
TAGS:
Cleaning products
Health practices
Myths
President Donald Trump
CEO Brendan Bechtel responds to the White House request for his perspective on the economy

CEO Brendan Bechtel responds to the White House request for his perspective on the economy

By: Brendan Bechtel
Source: Bechtel
CEO Brendan Bechtel responds to the White House request for his perspective on the economy.
TAGS:
Infrastructure
Public sector
Return to work
Testing
Tracking
White House
A Message from Arne Sorenson

A Message from Arne Sorenson

By: Marriott International
Source: Facebook
Date of Publication: March 19th, 2020
A message to Marriott International associates from President and CEO Arne Sorenson.
TAGS:
Business response
Chief Executive Officer (CEO)
Closures
Communications
Hotels
Starbucks ceo_ The third place, needed now more than ever before - Starbucks Stories

Starbucks ceo: The third place, needed now more than ever before

By: Kevin Johnson
Source: Starbucks
Date of Publication: May 4th, 2020
A letter to Starbucks partners and customers from Kevin Johnson, Starbucks ceo and president
TAGS:
Artificial Intelligence (AI)
Communities
Drive-thrus
Reopening
Sanitization
Status of the Railroad - A Message from Kenny Rocker, EVP, Marketing & Sales

Status of the Railroad - A Message from Kenny Rocker, EVP, Marketing & Sales

By: Kenny Rocker
Source: Union Pacific
Date of Publication: April 23rd, 2020
Status of the Railroad - A Message from Kenny Rocker, EVP, Marketing & Sales
TAGS:
Guidelines
Masks
Metrics
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Browse Collections

  • The Changing Nature of Work COVID-19

    The Changing Nature of Work

    From virtual offices to essential workers, explore how companies are adapting to changes in the way we work.
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  • Business on the Front Lines COVID-19

    Business on the Front Lines

    News and perspectives from corporations rising to the challenge of the COVID-19 public health crisis.
    Read More
  • Leading in a Crisis COVID-19.

    Leading in a Crisis

    Uncertainty can be disorienting and disruptive. Learn from business leaders about what it’s like to navigate their organizations and people through a global pandemic.
    Read More
  • Service and Community COVID-19

    Service and Community

    We’re in this together. Discover ways corporations are serving their communities and pivoting to become essential services.
    Read More