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Service and Community​

We’re in this together. Discover how corporations are serving their communities and pivoting to become essential services. This collection may include content related to larger corporations helping small businesses, community outreach, corporations prioritizing public health over profit or businesses shifting their business models to serve front line workers and needs.

Our Response

Our Response

By: Ralph Lauren
Source: Ralph Lauren
Date of Publication: March 27th, 2020
Ralph Lauren provides $10 million for COVID-19 relief efforts.
TAGS:
Donations
Foundations
ViacomCBS Launches $100 Million COVID-19 Relief Fund

ViacomCBS Launches $100 Million COVID-19 Relief Fund

By: Etan Vlessing and Georg Szalai
Source: The Hollywood Reporter
Date of Publication: April 9th, 2020
The studio becomes the latest to support industry workers impacted by the coronavirus crisis.
TAGS:
Donations
Relief
USAA Brings Poppy Wall of Honor to Snapchatters via AR Lens

USAA Brings Poppy Wall of Honor to Snapchatters via AR Lens

By: David Cohen
Source: Ad Week
Date of Publication: May 21st, 2020
The campaign pays tribute to the 645,000-plus military service members who lost their lives in conflicts
TAGS:
Heroes
In memoriam
Social media
Tributes
NYSE reopens with 25% of staff, ‘Some Good News’ acquisition takes heat, and Pizza Hut celebrates grads_PR Daily.pdf

NYSE reopens with 25% of staff, ‘Some Good News’ acquisition takes heat, and Pizza Hut celebrates grads

By: Beki Winchel
Source: Ragan's PR Daily
Date of Publication: May 26th, 2020
Ragan's PR Daily provides a snapshot of recent public relations' moves by various companies, as well as the reopening of the NYSE.
TAGS:
Donations
Partnerships
Personal protective equipment (PPE)
Recipes
Reopening
Stocks
Trading
General Mills supports employees and communities in response to COVID-19

General Mills supports employees and communities in response to COVID-19

Source: General Mills
Date of Publication: April 1st, 2020
General Mills recently announced a series of actions to support its employees and communities in response to the impact of COVID-19
TAGS:
Benefits
Bonuses
Communities
Donations
Manufacturing
Kraft Heinz Commits $12 Million Globally in Support of Communities Impacted By COVID-19 Outbreak

Kraft Heinz Commits $12 Million Globally in Support of Communities Impacted By COVID-19 Outbreak

Source: Kraft Heinz
Date of Publication: March 20th, 2020
As Part of Worldwide Commitment, Company Announces $6.6 Million Donation to Feeding America Nationwide Network of Food Banks
TAGS:
Communities
Donations
Hashtags
Social media
Heinz Ketchup puzzle

This might be the slowest puzzle on earth.

Source: Twitter
Date of Publication: May 5th, 2020
Heinz Ketchup creates a 570-piece puzzle in Heinz red.
TAGS:
Entertainment
Social media
PepsiCo Foodservice Launches Four New Initiatives To Support Restaurant Industry COVID-19 Relief Efforts

PepsiCo Foodservice Launches Four New Initiatives To Support Restaurant Industry COVID-19 Relief Efforts

Source: PR Newswire
Date of Publication: May 12th, 2020
PepsiCo brings people together to support restaurants and workers with virtual events and fundraising in continued efforts to boost the industry and its people
TAGS:
Donations
Events
Restaurants
HONORING OUR FRONTLINE HEALTHCARE WORKERS

HONORING OUR FRONTLINE HEALTHCARE WORKERS

Source: Electronic Arts
EA Partners with 13 Professional Sports Leagues for “THE REAL HEROES PROJECT” Initiative
TAGS:
Gaming
Healthcare workers
Heroes
Sports
Dejounte Murray, New Balance athletes team up to donate $1M in footwear to medical workers

Dejounte Murray, New Balance athletes team up to donate $1M in footwear to medical workers

By: Jeff Garcia
Source: NEWS4SA
Date of Publication: May 7th, 2020
San Antonio Spurs' Dejounte Murray, New Balance and the rest of shoe company's roster of athletes are doing their part to help front line medical workers fighting the COVID-19 virus.
TAGS:
Donations
Front line
Healthcare workers
Sports
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Browse Collections

  • The Changing Nature of Work COVID-19

    The Changing Nature of Work

    From virtual offices to essential workers, explore how companies are adapting to changes in the way we work.
    Read More
  • Business on the Front Lines COVID-19

    Business on the Front Lines

    News and perspectives from corporations rising to the challenge of the COVID-19 public health crisis.
    Read More
  • Leading in a Crisis COVID-19.

    Leading in a Crisis

    Uncertainty can be disorienting and disruptive. Learn from business leaders about what it’s like to navigate their organizations and people through a global pandemic.
    Read More
  • Service and Community COVID-19

    Service and Community

    We’re in this together. Discover ways corporations are serving their communities and pivoting to become essential services.
    Read More