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Service and Community​

We’re in this together. Discover how corporations are serving their communities and pivoting to become essential services. This collection may include content related to larger corporations helping small businesses, community outreach, corporations prioritizing public health over profit or businesses shifting their business models to serve front line workers and needs.

Starbucks ceo: The third place, needed now more than ever before

Thank you to the healthcare workers and first responders working tirelessly to keep our communities safe.

By: Starbucks Coffee
Source: Twitter
Date of Publication: March 6th, 2020
Thank you to the healthcare workers and first responders working tirelessly to keep our communities safe. Inspired by the generosity of our partners (employees), we are offering all front-line responders a free tall brewed coffee at participating stores in the US.
Bridgestone to Give Year-to-Date Customer Donations to Boys & Girls Clubs COVID-19 Relief Fund

Bridgestone to Give Year-to-Date Customer Donations to Boys & Girls Clubs Covid-19 Relief Fund

By: Bridgestone
Source: Bridgestone
Date of Publication: April 6th, 2020
Bridgestone Retail Operations (Bridgestone), a subsidiary of Bridgestone Americas, announced it will donate $840,000 to support COVID-19 relief efforts at Boys & Girls Clubs across the country.
Standing with Our Communities Around the World_ McCormick's Response to COVID-19 _ News and Updates

Standing with Our Communities Around the World: McCormick's Response to COVID-19

By: McCormick Corporation
Source: McCormick Corporation
Date of Publication: April 29th, 2020
McCormick has a long legacy of supporting the communities where we live, work, and source. During this unprecedented COVID-19 pandemic, it's more important than ever to do our part in helping to provide the critical needs of our communities.
BlackRock’s COVID-19 Response _ BlackRock

BlackRock’s COVID-19 Response: Our Commitment to People and Communities

By: BlackRock
Source: BlackRock
Date of Publication: March 23rd, 2020
Blackrock's letter to customers and the community regarding response and service to the pandemic.
Supporting Our Communities – Sherwin-Williams COVID-19 Update

Supporting Our Communities - Sherwin-Williams

By: Sherwin-Williams
Source: Sherwin-Williams
Highlights of Sherwin-Williams donations to of PPE, masks, gloves and materials for hospitals and essential workers.
Under Armour's Covid-19 Pledge

Under Armour's Covid-19 Pledge

Source: Under Armour
Date of Publication: March 19th, 2020
Today, Under Armour pledges its support to help people affected by the novel coronavirus pandemic.
Verizon uses Twitter to support small businesses in uncertain times

Verizon uses Twitter to support small businesses in uncertain times - Twitter Marketing

By: Twitter Marketing
Source: Twitter
Date of Publication: April 26th, 2020
Dave Matthews kicked off Verizon’s ‎#PayItForwardLIVE, an entertainment series to help small businesses affected by COVID-19. The result: 100% net positive brand sentiment, the highest for a Twitter live stream.
Adidas hails effectiveness of #hometeam campaign but cuts spend in response to pandemic

Adidas hails effectiveness of #hometeam campaign but cuts spend in response to pandemic

By: Sarah Vizard
Source: Marketing Week
Date of Publication: April 27th, 2020
Adidas reports success in recent ad campaign #hometeam, but pulls investment of ads due to coronavirus response.
Send a Snickers

Send a Snickers

By: Snickers
Source: Snickers
Send a Snickers from home program allows users to donate a snickers bar to essential workers.
Draftathon_NFL

Draft-A-Thon

By: NFL
Source: NFL
Date of Publication: April 23rd, 2020
NFL's Draft-a-thon relief efforts to support the community during its virtual draft.

Browse Collections

  • The Changing Nature of Work COVID-19

    The Changing Nature of Work

    From virtual offices to essential workers, explore how companies are adapting to changes in the way we work.
    Read More
  • Business on the Front Lines COVID-19

    Business on the Front Lines

    News and perspectives from corporations rising to the challenge of the COVID-19 public health crisis.
    Read More
  • Leading in a Crisis COVID-19.

    Leading in a Crisis

    Uncertainty can be disorienting and disruptive. Learn from business leaders about what it’s like to navigate their organizations and people through a global pandemic.
    Read More
  • Service and Community COVID-19

    Service and Community

    We’re in this together. Discover ways corporations are serving their communities and pivoting to become essential services.
    Read More