Industries

Manufacturing

How These Bike Brands Capitalized on the Cycling Boom

These 3 Brands Adjusted Their Campaigns to Capitalize on the Bike Boom

By: Nicole Ortiz
Source: Adweek
Date of Publication: July 10th, 2020
Brompton, Specialized and Trek all saw massive spikes in sales due to Covid-19.
U.S. manufacturing activity hits 14-month high

U.S. manufacturing activity hits 14-month high

Source: Reuters
Date of Publication: July 1st, 2020
U.S. manufacturing activity rebounded in June, hitting its highest level in more than a year as the broader economy reopened, but rising COVID-19 infections threaten the recovery.
Tesla factory workers who stayed home due to COVID fears face termination

Tesla factory workers who stayed home due to COVID fears face termination

By: Timothy B. Lee
Source: Ars Technica
Date of Publication: June 26th, 2020
In May, Tesla told workers they could stay home if they felt unsafe.
U.S. mattress business springs back from pandemic shutdown

U.S. mattress business springs back from pandemic shutdown

By: Timothy Aeppel
Source: Reuters
Date of Publication: June 15th, 2020
The U.S. mattress business has bounced back after months of shutdowns from the coronavirus pandemic kept customers away.
Tesla defied county orders so it could restart production. Days later, workers tested positive for the coronavirus.

Tesla defied county orders so it could restart production. Days later, workers tested positive for the coronavirus.

By: Faiz Siddiqui
Source: Washington Post
Date of Publication: June 9th, 2020
Chief executive Elon Musk defied a public health order so his company could resume building cars in Fremont, Calif., last month.
Bombardier to cut 2,500 aviation jobs as pandemic dents travel demand

Bombardier to cut 2,500 aviation jobs as pandemic dents travel demand

By: Allison Lampert in Montreal and Ankit Ajmera in Bengaluru;
Source: Reuters
Date of Publication: June 3rd, 2020
Canadian plane and train maker Bombardier Inc (BBDb.TO) said on Friday it would cut 2,500 jobs, or about 11% of the workforce at its aviation unit, as the coronavirus pandemic’s crushing impact on the air industry adds to its long list of problems.
Lessons from lockdown_ inside Fender's coronavirus marketing retune _ The Drum

Lessons from lockdown: inside Fender's coronavirus marketing retune

By: Rebecca Stewart
Source: The Drum
Date of Publication: May 7th, 2020
Fender’s online guitar tuition scheme has seen record sign-ups as people seek to learn new skills in lockdown. But the illustrious brand has learned a few lessons of its own amid a global pandemic – including how to better leverage talent across its social channels.
U.S. manufacturing activity crawls off 11-year low

U.S. manufacturing activity crawls off 11-year low

By: Lucia Mutikani
Source: Reuters
Date of Publication: June 1st, 2020
U.S. manufacturing activity eased off an 11-year low in May, the strongest sign yet that the worst of the economic downturn was behind as businesses reopen, though the recovery from the COVID-19 crisis could take years because of high unemployment.
Aircraft makers go digital to fight coronavirus delivery logjam

Aircraft makers go digital to fight coronavirus delivery logjam

By: Francesca Landini
Source: Reuters
Date of Publication: June 1st, 2020
Helicopter and jet makers are turning to digital technology so customers can inspect their big-ticket purchases remotely before taking delivery, as they strive to push through deals paralyzed by the coronavirus pandemic and bring in much needed cash.
How COVID-19 is reversing economies of scale

How COVID-19 is reversing economies of scale

By: Kevin Maney
Source: strategy+business
Date of Publication: May 7th, 2020
Technology was already pushing mass markets and production to become more personalized and distributed, and the novel coronavirus is accelerating the shift.