Industries

Manufacturing

Budweiser Reimagines Whassup Ad for the Age of the Coronavirus - Adweek 4.23.2020

Budweiser Reimagines Iconic ‘Whassup’ Ad to Encourage Quarantine Check-Ins

By: Kathryn Lundstrom
Source: Adweek
Date of Publication: April 23rd, 2020
Budweiser's new ad campaign reinvents its iconic "whassup" call to promote its brand and encourage check-ins with family and friends during quarantine.
Making Masks Gives Purpose To New Fashion Team

Making Masks Gives Purpose To New Fashion Team

By: Lucky Brand
Source: Lucky Brand Jeans
Date of Publication: April 24th, 2020
After the factory shut down due to the pandemic, the company is finding new purpose by shifting to produce masks and other PPE.
Bauer Medical Face Shield FAQ page _ BAUER

Doing Our Part to Protect Medical Professionals Bauer Medical Face Shield

By: Bauer
Source: Bauer
Date of Publication: April 21st, 2020
Bauer is producing medical PPE face shields for medical professionals, building off of its retail sports equipment business.
New Balance ramps up production again at its New England facilities to make masks for Mass. General - The Boston Globe

New Balance ramps up production again at its New England facilities to make masks for Mass. General

By: Nicole Yang
Source: The Boston Globe
Date of Publication: April 7th, 2020
Shoe manufacturer New Balance converted its factory to produce PPE masks a week after closing.
30 brands that are donating to COVID-19 aid and relief efforts

Shop these 30 brands to support COVID-19 Relief

By: Lauren Steele
Source: Fast Company
Date of Publication: April 21st, 2020
A wide range of major retail, beauty and fashion brands are giving back to support Covid-19 relief efforts. The article outlines what each company is doing to support the community.