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Illustration of a girl on a stationary bike

The Pandemic’s Home-Workout Revolution May be Here to Stay

By: Hamza Shaban
Source: Washington Post
Date of Publication: January 7th, 2021
In 2020, fitness moved from gyms to living rooms. It’s not going back.
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Velveeta gives Miami Dolphins fans prime stadium seating with queso-themed couch

Velveeta gives Miami Dolphins fans prime stadium seating with queso-themed couch

By: Peter Adams
Source: Marketing Dive
Date of Publication: December 15th, 2020
Velveeta will install a couch it has dubbed the Quesofa in Hard Rock Stadium to give two Miami Dolphins fans a unique perspective on a Dec. 20 game, according to a press release.
nascar-fans-virtual-racing-2020

How Nascar Got Quarantined Fans to Tune Into Virtual Races

By: Ian Zelaya
Source: Adweek
Date of Publication: December 15th, 2020
The persistent marketing move that produced a 40% conversion rate.
Sony PS5 sold out online as pandemic chills real-world retailing

Sony PS5 sold out online as pandemic chills real-world retailing

By: Sam Nussey
Source: Reuters
Date of Publication: November 11th, 2020
Sony Corp’s PlayStation 5 (PS5) console launched in core markets on Thursday to intense interest online, but with first day real-world sales limited to pre-order pick-ups.
Has Disney put the worst of the pandemic behind it?

Has Disney put the worst of the pandemic behind it?

By: Lisa Richwine, Akanksha Rana
Source: Reuters
Date of Publication: November 12th, 2020
Walt Disney Co's DIS.N rapidly growing streaming video business and a partial recovery at its theme parks gave investors fresh hope on Thursday that the entertainment company had made it through the worst of the coronavirus pandemic.
Sony Playstation 5

Sony Gets Lift From Stay-at-Home Demand Ahead of PlayStation 5 Launch

By: Peter Landers
Source: The Wall Street Journal
Date of Publication: October 28th, 2020
Company joins Japanese tech companies’ V-shaped recovery.
AMC to reopen more theaters in the United States

AMC to reopen more theaters in the United States

Source: Reuters
Date of Publication: October 19th, 2020
AMC Entertainment Holdings Inc AMC.N, the world's largest theater chain, said on Monday it plans to open more cinemas in the United States this week, offering some hope to an industry hammered by pandemic restrictions and sending its shares up 24%.
Regal Movie Chain Will Close All 536 U.S. Theaters On Thursday

Regal Movie Chain Will Close All 536 U.S. Theaters On Thursday

By: Bill Chappell
Source: NPR
Date of Publication: October 5th, 2020
More than 7,000 movie screens will be dark in the U.S. this weekend as the Regal theater chain said it will shut down all 536 locations on Thursday.
Mars partners with Disney for Halloween short film series amid altered holiday

Mars partners with Disney for Halloween short film series amid altered holiday

By: Tatiana Walk-Morris
Source: Marketing Dive
Date of Publication: October 9th, 2020
Candy maker Mars is sponsoring the Bite Size Halloween series, which showcases short films to help families celebrate Halloween.
Disneyland reopening on hold as California delays theme park guidelines

Disneyland reopening on hold as California delays theme park guidelines

By: Lisa Richwine
Source: Reuters
Date of Publication: October 2nd, 2020
California's health secretary on Friday agreed to hear more input from theme park operators before issuing reopening guidelines, a step that further delays Walt Disney Co's DIS.N plans to welcome visitors back to Disneyland.