By: Kaylee Hultgren
Source: Chief Marketer
Date of Publication: July 17th, 2020
Last December, SAP’s Global CMO Alicia Tillman wrote a column for Chief Marketer urging brands to be purpose-driven and for CMOs to be champions of their communities. Today, as the world grapples with an ongoing, global pandemic that’s threatened the livelihood of so many people and businesses, that call-to-action rings even more true.