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The Changing Nature of Work
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Leading in a Crisis
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Coffee, ketchup and Nike Air Max: it's the COVID consumer economy
By: Nick Carey, Richa Naidu, Siddharth Cavale
Date of Publication: September 1st, 2020
Instant coffee, ketchup, Lululemon yoga pants and Nike Air Max sneakers are all in. Bottled water, pricey diapers and Burberry luxury trench coats are out.
Kraft Heinz Commits $12 Million Globally in Support of Communities Impacted By COVID-19 Outbreak
Source: Kraft Heinz
Date of Publication: March 20th, 2020
As Part of Worldwide Commitment, Company Announces $6.6 Million Donation to Feeding America Nationwide Network of Food Banks
This might be the slowest puzzle on earth.
Date of Publication: May 5th, 2020
Heinz Ketchup creates a 570-piece puzzle in Heinz red.
Heinz, Tesco and Aldi behind ‘most effective’ Covid-19 ads
By: Ellen Hammett
Source: Marketing Week
Date of Publication: May 12th, 2020
Brands that avoid generic messages about staying at home, togetherness or looking to the future with optimism are more likely to resonate with consumers during the pandemic.
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