Organizations

Nike

Girls Behind Rooftop Tennis Clip Get to Play Against Federer

Roger Federer Surprised 2 Girls With a Match After Their Quarantine Tennis Video Blew Up

By: Sara Spary
Source: Adweek
Date of Publication: August 3rd, 2020
Pasta brand Barilla creates a once-in-a-lifetime moment for young fans who played on rooftops.
Nike's New Ad Is an Editing Marvel, and Maybe the Best Covid Spot Yet

Nike's New Ad Is an Editing Marvel, and Maybe the Best Covid Spot Yet

By: Tim Nudd
Source: Muse by Clio
Date of Publication: July 30th, 2020
Think repurposed footage is boring? Have a look at Wieden + Kennedy Portland's stunning new Nike commercial, stitched together completely from archival video.
Nike CEO John Donahoe tells employees that layoffs are coming_CNBC

Nike CEO John Donahoe tells employees that layoffs are coming

By: Jessica Golden
Source: CNBC
Date of Publication: June 26th, 2020
On the same day that Nike announced dismal earnings, CEO John Donahoe sent an email to employees warning them that layoffs are coming.
How leaders’ reputations can either shine or decline during COVID-19_PR Daily

How leaders’ reputations can either shine or decline during COVID-19

By: William Comcowich
Source: Ragan's PR Daily
Date of Publication: June 3rd, 2020
Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards.
Nike Covid Leadership

How Nike is striking the right tone with its response to Covid-19

By: Nikki Gilliland
Source: Ecoconsultancy
Date of Publication: April 15th, 2020
An article praising Nike's response to the covid-19 crisis. Uses brand to evoke emotional responses that praise social distancing efforts
Nike four phase plan

Nike’s four-phase COVID-19 response strategy

Source: WARC
Date of Publication: March 31st, 2020
Nike's four phases of responding to the covid19 epidemic described in detail
Nike - Coronavirus (COVID-19) Response

Nike - Coronavirus (COVID-19) Response

Source: The US Chamber of Commerce
An in-depth look at the Covid-19 CSR Nike has done
Five retail experts—from Nike, Athleta, and more—on how stores and brands can survive the COVID-19 era_Fast Company

Five retail experts—from Nike, Athleta, and more—on how stores and brands can survive the COVID-19 era

By: Elizabeth Segran
Source: Fast Company
Date of Publication: May 28th, 2020
The retail Armageddon may have finally arrived. Here’s what top executives think it’ll take for stores and brands to make it through.
Nike's new ad with LeBron James wants people to know there's hope

Nike's new ad with LeBron James wants people to know there's hope

By: Parija Kavilanz
Source: CNN Business
Date of Publication: May 23rd, 2020
Nike has turned to King James to carry out its latest message about how sports can teach us a lot about hope and perseverance when times are tough.
The new 90-second ad, titled "Never Too Far Down," was unveiled Saturday.
How To Rebuild Your Brand After A Crisis

How To Rebuild Your Brand After A Crisis: 4 Guiding Principles

By: Kevin Loftus
Source: CEO World Magazine
Date of Publication: May 8th, 2020
In the summer of 2019, I sat down with 10 branding executives—each of whom had advised on some of the most high-profile branding crises in modern history. I gathered their inside perspectives on what works to rebuild brand, and uncovered four guiding principles through which brands can evaluate their post-crisis actions.