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Nike

YouGov

YouGov: Top brands reflect consumers' pandemic priorities

By: Aaron Baar
Source: Marketing Dive
Date of Publication: November 19th, 2020
The YouGov rankings reflect consumer behaviors changes that were caused by the coronavirus pandemic, including an emphasis on cooking, cleaning, home improvement, e-commerce and streaming video while consumers spent more time at home.
Nike to cut 700 jobs at its Oregon headquarters by 2021 _ Fox Business

Nike to cut 700 jobs at its Oregon headquarters by 2021

By: Lucas Manfredi
Source: Fox Business
Date of Publication: November 2nd, 2020
Kristen Lupo, Nike's vice president of Total Rewards, said in the statement that bumping rights will not be available for affected employees and that those not represented by a labor organization will be notified directly.
Coffee, ketchup and Nike Air Max: it's the COVID consumer economy

Coffee, ketchup and Nike Air Max: it's the COVID consumer economy

By: Nick Carey, Richa Naidu, Siddharth Cavale
Source: Reuters
Date of Publication: September 1st, 2020
Instant coffee, ketchup, Lululemon yoga pants and Nike Air Max sneakers are all in. Bottled water, pricey diapers and Burberry luxury trench coats are out.
Girls Behind Rooftop Tennis Clip Get to Play Against Federer

Roger Federer Surprised 2 Girls With a Match After Their Quarantine Tennis Video Blew Up

By: Sara Spary
Source: Adweek
Date of Publication: August 3rd, 2020
Pasta brand Barilla creates a once-in-a-lifetime moment for young fans who played on rooftops.
Nike's New Ad Is an Editing Marvel, and Maybe the Best Covid Spot Yet

Nike's New Ad Is an Editing Marvel, and Maybe the Best Covid Spot Yet

By: Tim Nudd
Source: Muse by Clio
Date of Publication: July 30th, 2020
Think repurposed footage is boring? Have a look at Wieden + Kennedy Portland's stunning new Nike commercial, stitched together completely from archival video.
Nike CEO John Donahoe tells employees that layoffs are coming_CNBC

Nike CEO John Donahoe tells employees that layoffs are coming

By: Jessica Golden
Source: CNBC
Date of Publication: June 26th, 2020
On the same day that Nike announced dismal earnings, CEO John Donahoe sent an email to employees warning them that layoffs are coming.
How leaders’ reputations can either shine or decline during COVID-19_PR Daily

How leaders’ reputations can either shine or decline during COVID-19

By: William Comcowich
Source: Ragan's PR Daily
Date of Publication: June 3rd, 2020
Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards.
Nike Covid Leadership

How Nike is striking the right tone with its response to Covid-19

By: Nikki Gilliland
Source: Ecoconsultancy
Date of Publication: April 15th, 2020
An article praising Nike's response to the covid-19 crisis. Uses brand to evoke emotional responses that praise social distancing efforts
Nike four phase plan

Nike’s four-phase COVID-19 response strategy

Source: WARC
Date of Publication: March 31st, 2020
Nike's four phases of responding to the covid19 epidemic described in detail
Nike - Coronavirus (COVID-19) Response

Nike - Coronavirus (COVID-19) Response

Source: The US Chamber of Commerce
An in-depth look at the Covid-19 CSR Nike has done