Organizations

Procter & Gamble

Strategy+business

Five opportunities for CMOs in a pandemic-impacted world

By: Samrat Sharma, John Rolston, and Tom Birtwhistle
Source: strategy+business
Date of Publication: November 17th, 2020
Marketing was already at a defining moment, but COVID-19 has hastened the need for transformation.
P&G products

P&G sales surge amid pivot to digital, $100M investment in advertising

By: Chris Kelly
Source: Marketing Dive
Date of Publication: October 21st, 2020
Procter & Gamble's revenue rose 9% to $19.3 billion in Q1 2021, per its most recent quarterly earnings report.
Secret provides direct assistance to support women affected by COVID-19

Secret provides direct assistance to support women affected by COVID-19

By: Tatiana Walk-Morris and Chris Kelly
Source: Marketing Dive
Date of Publication: October 6th, 2020
Secret on Monday kicked off its #RaiseItUp initiative, an effort aimed at supporting women's equality programs in partnership with YMCA USA, per a press release.
Covid Blunts Unilever’s Edge in Emerging Markets - WSJ.

Covid Blunts Unilever’s Edge in Emerging Markets

By: Saabira Chaudhuri
Source: The Wall Street Journal
Date of Publication: September 28th, 2020
Dove soap maker’s business in countries such as India, for years a competitive advantage, becomes more challenging.
Coffee, donuts and Spic and Span: P&G finds new ways to plug products amid pandemic

Coffee, donuts and Spic and Span: P&G finds new ways to plug products amid pandemic

By: Richa Naidu, Hilary Russ
Source: Reuters
Date of Publication: September 2nd, 2020
Germ-conscious in the pandemic era but still craving a donut and coffee? Procter & Gamble, which has already teamed up with Dunkin’ Brands to promote the use of its cleaning products in restaurants, is looking for more partners — and it’s hoping for a payoff in the grocery store aisle.
Why are there still not enough paper towels?

Why Are There Still Not Enough Paper Towels?

By: Sharon Terlep, Annie Gasparro
Source: Wall Street Journal
Date of Publication: August 21st, 2020
Blame lean manufacturing. A decadeslong effort to eke out more profit by keeping inventory low left many manufacturers unprepared when Covid-19 struck. And production is unlikely to ramp up significantly any time soon.
Some companies are thriving amid the coronavirus recession - The Washington Post

In a bleak economy, these companies are flourishing

By: David J. Lynch
Source: The Washington Post
Date of Publication: August 11th, 2020
The coronavirus pandemic is reshaping spending patterns, creating new winners and losers.
Why disinfectant wipes aren’t returning as fast as toilet paper

Why disinfectant wipes aren’t returning as fast as toilet paper

By: Michelle Gao
Source: CNBC
Date of Publication: July 25th, 2020
While toilet paper has mostly returned to the shelves since the panic buying of the early pandemic days in March, disinfectant wipes are still in short supply. Procter & Gamble’s Pennsylvania paper manufacturing plant has not experienced a raw material shortage because its pulp comes mainly from North America and Latin America. But Seventh Generation, a leading manufacturer in green cleaning and hygiene products, has seen supply chain disruptions for disinfectant wipes due to competition with PPE manufacturers for the same raw materials.
P&G_ To succeed during Covid-19 we must ‘push forward not back’_Marketingweek

P&G: To succeed during Covid-19 we must ‘push forward not back’

By: Molly Fleming
Source: Marketing Week
Date of Publication: June 12th, 2020
P&G is aiming to use the pandemic to build on a strategy that increases productivity and builds long-term success for its brands.
How B2B Sellers Became DTC Brands During The Pandemic

How B2B Sellers Became DTC Brands During The Pandemic

By: James Hercher
Source: Ad Exchanger
Date of Publication: June 5th, 2020
The direct-to-consumer brand revolution has been going strong for a decade, but the coronavirus pandemic has created new opportunities for B2B and wholesale manufacturers to flood the consumer market.