Date of Publication: September 21st, 2020
Walmart is launching Free Assembly, a private label of men’s and women’s clothing, which will sell online and in stores. The big-box retailer’s leaders have looked beyond the grocery aisles and sought to sell more general merchandise to turn e-commerce into a profitable business. With the coronavirus pandemic, Walmart has a new opportunity to grab market share from apparel retailers like J.C. Penney that have filed for bankruptcy protection and others, such as Kohl’s and Macy’s, that have seen sales drop. Yet Walmart still has to prove it can keep up with consumer tastes and provide good value in the fickle fashion world.