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Adaptations

Photograph of vaccine being administered

Get your COVID-19 vaccine at a New Jersey mall or Disneyland. Here are 15 places across the country that have transformed into mass vaccination sites.

By: Natasha Dailey
Source: Business Insider
Date of Publication: January 16th, 2021
Disneyland Resort, a New Jersey mall, convention centers, and sports stadiums are opening their doors to the public as mass vaccination sites.
Illustration of a girl on her laptop, with a calendar, and images of people working together in an office behind her

Six ways your office will be different in 2021, assuming you ever go back to it

By: Jena McGregor
Source: Washington PostThe office changed forever in 2020. What workplace experts say we should expect next year.
Date of Publication: December 30th, 2020
The office changed forever in 2020. Here's what workplace experts say we should expect next year.
Strategy+business

Five opportunities for CMOs in a pandemic-impacted world

By: Samrat Sharma, John Rolston, and Tom Birtwhistle
Source: strategy+business
Date of Publication: November 17th, 2020
Marketing was already at a defining moment, but COVID-19 has hastened the need for transformation.
marriott-campaign-work-from-anywhere

Marriott Uses Loyalty Program to Roll Out New Work From Anywhere Program

By: Ryan Barwick
Source: Adweek
Date of Publication: October 27th, 2020
Day rates available for workers sick of their own homes.
Pandemic pushes start of holiday shopping earlier than ever

Pandemic pushes start of holiday shopping earlier than ever

By: JOSEPH PISANI and ANNE D'INNOCENZIO
Source: The Associated Press
Date of Publication: October 5th, 2020
Add last-minute holiday shopping to the list of time-honored traditions being upended by the coronavirus pandemic.
Rent the Runway overhauls subscriptions as pandemic reshapes business

Rent the Runway overhauls subscription plan as pandemic reshapes business

By: Lauren Thomas
Source: CNBC
Date of Publication: September 17th, 2020
Rent the Runway is overhauling its membership plans, doing away with an unlimited rental option, as consumers change what they wear and how they shop for clothes during the coronavirus pandemic.
3 Actionable Insights with… SAP global CMO Alicia Tillman

3 Actionable Insights with… SAP global CMO Alicia Tillman

By: Kenneth Hein
Source: The Drum
Date of Publication: August 20th, 2020
What does it take for a global B2B brand to succeed today?
General Mills brand chief on pivoting harder into solving problems, delivering joy

General Mills brand chief on pivoting harder into solving problems, delivering joy

By: Kenneth Hein
Source: The Drum
Date of Publication: August 17th, 2020
The pandemic has allowed General Mills to fully activate its internal mantra of being a force for good. Brand chief Brad Hiranaga details how this US food giant is altering its marketing plans to take action based on the needs of the moment.
Impossible, Blue Bottle and Shake Shack_ How big US food brands pivot during coronavirus - CNN

Impossible, Blue Bottle and Shake Shack: Big brands are trying everything to keep you eating and drinking their stuff at home

By: Michelle Toh
Source: CNN
Date of Publication: August 17th, 2020
Big food and drink brands really want you to keep consuming what they make during the coronavirus pandemic, and they are coming up with some crafty ways to make it happen.
‘We have kept some powder dry’_ Unilever to invest heavily in ad spend as lockdowns ease

‘We have kept some powder dry’: Unilever to invest heavily in ad spend as lockdowns ease

By: Sarah Vizard
Source: Marketing Week
Date of Publication: July 23rd, 2020
Unilever cut brand and marketing spend in the first half as coronavirus restrictions hit, but as lockdowns ease it is planning to “invest heavily” behind its brands and innovations.