Adaptations

Marketing was already at a defining moment, but COVID-19 has hastened the need for transformation.

Day rates available for workers sick of their own homes.

Add last-minute holiday shopping to the list of time-honored traditions being upended by the coronavirus pandemic.

Rent the Runway is overhauling its membership plans, doing away with an unlimited rental option, as consumers change what they wear and how they shop for clothes during the coronavirus pandemic.

What does it take for a global B2B brand to succeed today?

The pandemic has allowed General Mills to fully activate its internal mantra of being a force for good. Brand chief Brad Hiranaga details how this US food giant is altering its marketing plans to take action based on the needs of the moment.

Big food and drink brands really want you to keep consuming what they make during the coronavirus pandemic, and they are coming up with some crafty ways to make it happen.

Unilever cut brand and marketing spend in the first half as coronavirus restrictions hit, but as lockdowns ease it is planning to “invest heavily” behind its brands and innovations.

Home renovation is hot. Letting contractors into your house is not. Here's how Lowe's prepared for this unlikely scenario, the new tools it has rolled out to address it and what's next on the retailer's innovation 'roadmap.'

Don’t let what you’re learning go to waste — capture it for post-crisis strategy and growth.