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Adaptations

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Marriott Uses Loyalty Program to Roll Out New Work From Anywhere Program

By: Ryan Barwick
Source: Adweek
Date of Publication: October 27th, 2020
Day rates available for workers sick of their own homes.
Pandemic pushes start of holiday shopping earlier than ever

Pandemic pushes start of holiday shopping earlier than ever

By: JOSEPH PISANI and ANNE D'INNOCENZIO
Source: The Associated Press
Date of Publication: October 5th, 2020
Add last-minute holiday shopping to the list of time-honored traditions being upended by the coronavirus pandemic.
Rent the Runway overhauls subscriptions as pandemic reshapes business

Rent the Runway overhauls subscription plan as pandemic reshapes business

By: Lauren Thomas
Source: CNBC
Date of Publication: September 17th, 2020
Rent the Runway is overhauling its membership plans, doing away with an unlimited rental option, as consumers change what they wear and how they shop for clothes during the coronavirus pandemic.
3 Actionable Insights with… SAP global CMO Alicia Tillman

3 Actionable Insights with… SAP global CMO Alicia Tillman

By: Kenneth Hein
Source: The Drum
Date of Publication: August 20th, 2020
What does it take for a global B2B brand to succeed today?
General Mills brand chief on pivoting harder into solving problems, delivering joy

General Mills brand chief on pivoting harder into solving problems, delivering joy

By: Kenneth Hein
Source: The Drum
Date of Publication: August 17th, 2020
The pandemic has allowed General Mills to fully activate its internal mantra of being a force for good. Brand chief Brad Hiranaga details how this US food giant is altering its marketing plans to take action based on the needs of the moment.
Impossible, Blue Bottle and Shake Shack_ How big US food brands pivot during coronavirus - CNN

Impossible, Blue Bottle and Shake Shack: Big brands are trying everything to keep you eating and drinking their stuff at home

By: Michelle Toh
Source: CNN
Date of Publication: August 17th, 2020
Big food and drink brands really want you to keep consuming what they make during the coronavirus pandemic, and they are coming up with some crafty ways to make it happen.
‘We have kept some powder dry’_ Unilever to invest heavily in ad spend as lockdowns ease

‘We have kept some powder dry’: Unilever to invest heavily in ad spend as lockdowns ease

By: Sarah Vizard
Source: Marketing Week
Date of Publication: July 23rd, 2020
Unilever cut brand and marketing spend in the first half as coronavirus restrictions hit, but as lockdowns ease it is planning to “invest heavily” behind its brands and innovations.
Lowe’s innovation exec on why it was built for the Covid-era consumer

Lowe’s innovation exec on why it was built for the Covid-era consumer

By: Kenneth Hein
Source: The Drum
Date of Publication: July 28th, 2020
Home renovation is hot. Letting contractors into your house is not. Here's how Lowe's prepared for this unlikely scenario, the new tools it has rolled out to address it and what's next on the retailer's innovation 'roadmap.'
What COVID-19 is revealing about your customers and employees

What COVID-19 is revealing about your customers and employees

By: Thomas A. Stewart and Patricia O’Connell
Source: Strategy+business
Date of Publication: June 29th, 2020
Don’t let what you’re learning go to waste — capture it for post-crisis strategy and growth.
How Businesses Have Successfully Pivoted During the Pandemic

How Businesses Have Successfully Pivoted During the Pandemic

By: Mauro F. Guillén
Source: Harvard Business Review
Date of Publication: July 7th, 2020
From local restaurants to larger companies like Spotify and Unilever, companies that are successfully navigating the Covid-19 pandemic and ensuing recession have often pivoted to a business model that’s conducive to short-term survival, and long-term resilience and growth. Not all pivots, however, result in good business performance.