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Velveeta gives Miami Dolphins fans prime stadium seating with queso-themed couch

Velveeta gives Miami Dolphins fans prime stadium seating with queso-themed couch

By: Peter Adams
Source: Marketing Dive
Date of Publication: December 15th, 2020
Velveeta will install a couch it has dubbed the Quesofa in Hard Rock Stadium to give two Miami Dolphins fans a unique perspective on a Dec. 20 game, according to a press release.
nascar-fans-virtual-racing-2020

How Nascar Got Quarantined Fans to Tune Into Virtual Races

By: Ian Zelaya
Source: Adweek
Date of Publication: December 15th, 2020
The persistent marketing move that produced a 40% conversion rate.
Strategy+business

Five opportunities for CMOs in a pandemic-impacted world

By: Samrat Sharma, John Rolston, and Tom Birtwhistle
Source: strategy+business
Date of Publication: November 17th, 2020
Marketing was already at a defining moment, but COVID-19 has hastened the need for transformation.
Clorox ad spend

Clorox boosts ad spending 30% amid surging demand for cleaning brands

By: Robert Williams
Source: Marketing Dive
Date of Publication: November 4th, 2020
Clorox increased spending on advertising by 30% to $179 million in the September quarter from a year earlier amid rising demand for cleaning supplies during the pandemic, according to a CNBC report.
Mondelez candy in Halloween buckets

Brands have some new tricks up their sleeves this Halloween

Source: Marketing Dive
Date of Publication: October 28th, 2020
The pandemic has pushed marketers to adopt more digital and mobile tactics, with promising early results as sales of chocolate and candy tick upward.
P&G products

P&G sales surge amid pivot to digital, $100M investment in advertising

By: Chris Kelly
Source: Marketing Dive
Date of Publication: October 21st, 2020
Procter & Gamble's revenue rose 9% to $19.3 billion in Q1 2021, per its most recent quarterly earnings report.
Social listening enabled Kroger's speedy pandemic marketing response

Social listening enabled Kroger's speedy pandemic marketing response

By: Peter Adams
Source: Marketing Dive
Date of Publication: October 7th, 2020
Focusing on the channel helped America's largest grocery chain develop a three-pronged playbook that's kept it reactive to continued volatility, executives said during Advertising Week.
Secret provides direct assistance to support women affected by COVID-19

Secret provides direct assistance to support women affected by COVID-19

By: Tatiana Walk-Morris and Chris Kelly
Source: Marketing Dive
Date of Publication: October 6th, 2020
Secret on Monday kicked off its #RaiseItUp initiative, an effort aimed at supporting women's equality programs in partnership with YMCA USA, per a press release.
roger’s Kristal Howard shares the blueprint for thriving amid disruption - PR Daily

Kroger’s Kristal Howard shares the blueprint for thriving amid disruption

By: Diane Schwartz
Source: Ragan's PR Daily
Date of Publication: September 15th, 2020
The head of corporate comms for the grocery chain casts a wide net with media to deliver key messages during a time of intense disruption and innovation for her industry.
While Other Airlines Stay Quiet, Southwest Goes Big on Ads

While Other Airlines Stay Quiet, Southwest Goes Big on Ads

By: Ryan Barwick
Source: Adweek
Date of Publication: September 15th, 2020
The airline is uniquely positioned, and is investing heavily in new customer acquisition.