Advertising

The pandemic has pushed marketers to adopt more digital and mobile tactics, with promising early results as sales of chocolate and candy tick upward.

Procter & Gamble's revenue rose 9% to $19.3 billion in Q1 2021, per its most recent quarterly earnings report.

Focusing on the channel helped America's largest grocery chain develop a three-pronged playbook that's kept it reactive to continued volatility, executives said during Advertising Week.

Secret on Monday kicked off its #RaiseItUp initiative, an effort aimed at supporting women's equality programs in partnership with YMCA USA, per a press release.

The head of corporate comms for the grocery chain casts a wide net with media to deliver key messages during a time of intense disruption and innovation for her industry.

The airline is uniquely positioned, and is investing heavily in new customer acquisition.

Concerned about the NFL season and a dearth of new entertainment, marketers want flexibility.

As many teams cannot host fans in-person due to the coronavirus pandemic, Pepsi seeks to celebrate at-home team spirit with the contests, packaging and digital hubs for each team.

Miller Lite teamed up with Hotels.com to rent out a 1975-themed Miller Timeshare for $96 per night, the beer brand announced.

Hershey will tailor digital ads to households using search data provided by Google to overcome fresh challenges that threaten to derail this year’s Halloween.