Topics

Advertising

Mondelez candy in Halloween buckets

Brands have some new tricks up their sleeves this Halloween

Source: Marketing Dive
Date of Publication: October 28th, 2020
The pandemic has pushed marketers to adopt more digital and mobile tactics, with promising early results as sales of chocolate and candy tick upward.
P&G products

P&G sales surge amid pivot to digital, $100M investment in advertising

By: Chris Kelly
Source: Marketing Dive
Date of Publication: October 21st, 2020
Procter & Gamble's revenue rose 9% to $19.3 billion in Q1 2021, per its most recent quarterly earnings report.
Social listening enabled Kroger's speedy pandemic marketing response

Social listening enabled Kroger's speedy pandemic marketing response

By: Peter Adams
Source: Marketing Dive
Date of Publication: October 7th, 2020
Focusing on the channel helped America's largest grocery chain develop a three-pronged playbook that's kept it reactive to continued volatility, executives said during Advertising Week.
Secret provides direct assistance to support women affected by COVID-19

Secret provides direct assistance to support women affected by COVID-19

By: Tatiana Walk-Morris and Chris Kelly
Source: Marketing Dive
Date of Publication: October 6th, 2020
Secret on Monday kicked off its #RaiseItUp initiative, an effort aimed at supporting women's equality programs in partnership with YMCA USA, per a press release.
roger’s Kristal Howard shares the blueprint for thriving amid disruption - PR Daily

Kroger’s Kristal Howard shares the blueprint for thriving amid disruption

By: Diane Schwartz
Source: Ragan's PR Daily
Date of Publication: September 15th, 2020
The head of corporate comms for the grocery chain casts a wide net with media to deliver key messages during a time of intense disruption and innovation for her industry.
While Other Airlines Stay Quiet, Southwest Goes Big on Ads

While Other Airlines Stay Quiet, Southwest Goes Big on Ads

By: Ryan Barwick
Source: Adweek
Date of Publication: September 15th, 2020
The airline is uniquely positioned, and is investing heavily in new customer acquisition.
Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season - WSJ

Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season

By: Alexandra Bruell
Source: The Wall Street Journal
Date of Publication: September 2nd, 2020
Concerned about the NFL season and a dearth of new entertainment, marketers want flexibility.
Pepsi creates team-specific videos, contests and packaging for homebound NFL fans _ Marketing Dive

Pepsi creates team-specific videos, contests and packaging for homebound NFL fans

By: Tatiana Walk-Morris and Chris Kelly
Source: Marketing Dive
Date of Publication: September 11th, 2020
As many teams cannot host fans in-person due to the coronavirus pandemic, Pepsi seeks to celebrate at-home team spirit with the contests, packaging and digital hubs for each team.
Miller Lite helps fans 'escape 2020' with 1975-themed rental _ Marketing Dive

Miller Lite helps fans 'escape 2020' with 1975-themed rental

By: Tatiana Walk-Morris
Source: Marketing Dive
Date of Publication: September 2nd, 2020
Miller Lite teamed up with Hotels.com to rent out a 1975-themed Miller Timeshare for $96 per night, the beer brand announced.
Scared of COVID-19 this Halloween? Hershey is making an ad for that

Scared of COVID-19 this Halloween? Hershey is making an ad for that

By: Richa Naidu
Source: Reuters
Date of Publication: September 8th, 2020
Hershey will tailor digital ads to households using search data provided by Google to overcome fresh challenges that threaten to derail this year’s Halloween.