Advertising

Velveeta will install a couch it has dubbed the Quesofa in Hard Rock Stadium to give two Miami Dolphins fans a unique perspective on a Dec. 20 game, according to a press release.

The persistent marketing move that produced a 40% conversion rate.

Marketing was already at a defining moment, but COVID-19 has hastened the need for transformation.

Clorox increased spending on advertising by 30% to $179 million in the September quarter from a year earlier amid rising demand for cleaning supplies during the pandemic, according to a CNBC report.

The pandemic has pushed marketers to adopt more digital and mobile tactics, with promising early results as sales of chocolate and candy tick upward.

Procter & Gamble's revenue rose 9% to $19.3 billion in Q1 2021, per its most recent quarterly earnings report.

Focusing on the channel helped America's largest grocery chain develop a three-pronged playbook that's kept it reactive to continued volatility, executives said during Advertising Week.

Secret on Monday kicked off its #RaiseItUp initiative, an effort aimed at supporting women's equality programs in partnership with YMCA USA, per a press release.

The head of corporate comms for the grocery chain casts a wide net with media to deliver key messages during a time of intense disruption and innovation for her industry.

The airline is uniquely positioned, and is investing heavily in new customer acquisition.