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Advertising

How These Bike Brands Capitalized on the Cycling Boom

These 3 Brands Adjusted Their Campaigns to Capitalize on the Bike Boom

By: Nicole Ortiz
Source: Adweek
Date of Publication: July 10th, 2020
Brompton, Specialized and Trek all saw massive spikes in sales due to Covid-19.
As Masks Become Political, Vistaprint’s Ad Celebrates Them as Signs of Love and Solidarity

As Masks Become Political, Vistaprint’s Ad Celebrates Them as Signs of Love and Solidarity

By: T.L. Stanley
Source: Adweek
Date of Publication: June 22nd, 2020
The online printing brand is also donating $1.5 million to small and Black-owned businesses.
Dos Equis Made an Extra Long Cooler to Help Drinkers Stay 6 Feet Apart_Adweek

Dos Equis Made an Extra Long Cooler to Help Drinkers Stay 6 Feet Apart

By: Kathryn Lundstrom
Source: Adweek
Date of Publication: June 25th, 2020
The beer brand is giving away a limited number of the coolers on Friday.
Jimmy John's Enlists Out-of-Work Creatives to Advertise Its Sandwich Deals_Adweek

Jimmy John’s Enlists Out-of-Work Creatives to Advertise Its Sandwich Deals

By: Richard Collings
Source: Adweek
Date of Publication: June 24th, 2020
Restaurant chain breaks with its own history to offer discounts during pandemic.
Report_ Amazon gains significant ground in digital ad market as COVID-19 drags Google

Report: Amazon gains significant ground in digital ad market as COVID-19 drags Google

By: Lydia Dishman
Source: Fast Company
Date of Publication: June 22nd, 2020
According to eMarketer, Google’s net U.S. digital ad revenues will drop by 5.3% to $39.58 billion by the end of 2020.
Jobs Site Monster Tries to Bring Levity to Mass Unemployment_Adweek

Jobs Site Monster Tries to Bring Levity to Mass Unemployment

By: Minda Smiley
Source: Adweek
Date of Publication: June 22nd, 2020
Campaign encourages job seekers to see what’s available on its site.
Verizon, Honda, Anheuser-Busch have most empowering COVID-19 ads, study says

Verizon, Honda, Anheuser-Busch have most empowering COVID-19 ads, study says

By: Dianna Christie
Source: Marketing Dive
Date of Publication: April 14th, 2020
Verizon's Pay It Forward is the most empowering ad with COVID-19 messaging, according to an analysis of the positive cultural impact of recent ads that was shared with Marketing Dive by Ace Metrix.​ Honda's Working Together ranked No. 2 on the index and Anheuser-Busch's One Team ranked No. 3.
Where ad spending is thriving during COVID-19, including a few surprises _ Marketing Dive

Where ad spending is thriving during COVID-19, including a few surprises

By: Shane Schick
Source: Marketing Dive
Date of Publication: May 27th, 2020
Marketers in categories like toys and prescription eyeglasses have leaned in with big budget lifts, but what does the future hold as the economy reopens?
This May Seem Like a Typical Quarantine Ad—Until It’s Not_Adweek

This May Seem Like a Typical Quarantine Ad—Until It’s Not

By: Doug Zanger
Source: Adweek
Date of Publication: May 28th, 2020
Cox surprises with a powerful spot about isolation.
Pinterest Juggles Requests for Late Payments From Advertisers_WSJ

Pinterest Juggles Requests for Late Payments From Advertisers

By: Mark Maurer
Source: The Wall Street Journal
Date of Publication: June 8th, 2020
CFO of image-sharing platform says more businesses want payment extensions.