Topics

Authenticity

Brands will be defined by how they handled the virus_Marketing Week

Brands will be defined by how they handled the virus

By: Tanya Joseph
Source: Marketing Week
Date of Publication: May 14th, 2020
Brands have to make tough choices affecting customers and staff during this pandemic, but acting honourably and communicating honestly will preserve trust.
How To Rebuild Your Brand After A Crisis

How To Rebuild Your Brand After A Crisis: 4 Guiding Principles

By: Kevin Loftus
Source: CEO World Magazine
Date of Publication: May 8th, 2020
In the summer of 2019, I sat down with 10 branding executives—each of whom had advised on some of the most high-profile branding crises in modern history. I gathered their inside perspectives on what works to rebuild brand, and uncovered four guiding principles through which brands can evaluate their post-crisis actions.