B2B Sales

What does it take for a global B2B brand to succeed today?

America’s biggest office furniture manufacturers got the rug pulled out from under them by the COVID-19 pandemic.

Boeing logged 43 cancellations and no new orders in July, adding to troubles for the plane maker. The company last month said it planned to lower production targets of its 787 and its 737 Max. The coronavirus pandemic adds to Boeing’s troubles that started with two crashes of its bestselling 737 Max in 2018 and 2019.

The pandemic is forcing companies to focus on experiences their clients expect, while mobilizing them to accelerate product and service innovation.

The direct-to-consumer brand revolution has been going strong for a decade, but the coronavirus pandemic has created new opportunities for B2B and wholesale manufacturers to flood the consumer market.