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B2B Sales

3 Actionable Insights with… SAP global CMO Alicia Tillman

3 Actionable Insights with… SAP global CMO Alicia Tillman

By: Kenneth Hein
Source: The Drum
Date of Publication: August 20th, 2020
What does it take for a global B2B brand to succeed today?
Work-from-home boom is a bust for big office furniture makers

Work-from-home boom is a bust for big office furniture makers

By: Timothy Aeppel
Source: Reuters
Date of Publication: August 18th, 2020
America’s biggest office furniture manufacturers got the rug pulled out from under them by the COVID-19 pandemic.
Boeing order cancellations outpace new sales for sixth straight month as demand continues to fall

Boeing order cancellations outpace new sales for sixth straight month as demand continues to fall

By: Leslie Josephs
Source: CNBC
Date of Publication: August 11th, 2020
Boeing logged 43 cancellations and no new orders in July, adding to troubles for the plane maker. The company last month said it planned to lower production targets of its 787 and its 737 Max. The coronavirus pandemic adds to Boeing’s troubles that started with two crashes of its bestselling 737 Max in 2018 and 2019.
Redefining B2B experience: COVID-19 catalyzes big changes

Redefining B2B experience: COVID-19 catalyzes big changes

By: Tom Adams and Ryan Hart
Source: Strategy + Business
Date of Publication: June 4th, 2020
The pandemic is forcing companies to focus on experiences their clients expect, while mobilizing them to accelerate product and service innovation.
How B2B Sellers Became DTC Brands During The Pandemic

How B2B Sellers Became DTC Brands During The Pandemic

By: James Hercher
Source: Ad Exchanger
Date of Publication: June 5th, 2020
The direct-to-consumer brand revolution has been going strong for a decade, but the coronavirus pandemic has created new opportunities for B2B and wholesale manufacturers to flood the consumer market.