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Beauty

Strategy+business

Five opportunities for CMOs in a pandemic-impacted world

By: Samrat Sharma, John Rolston, and Tom Birtwhistle
Source: strategy+business
Date of Publication: November 17th, 2020
Marketing was already at a defining moment, but COVID-19 has hastened the need for transformation.
loreal

An accelerator and a stress test: How Covid has shaken-up L’Oréal’s digital plans

By: Molly Fleming
Source: Marketing Week
Date of Publication: November 16th, 2020
L’Oréal’s ecommerce business has almost doubled during the pandemic as shoppers seek beauty products online.
Saks reveals plans for fashionably sanitized post-coronavirus opening_New York Post

Saks Fifth Avenue reveals plans for fashionably sanitized post-coronavirus opening

By: Lisa Fickenscher
Source: New York Post
Date of Publication: April 14th, 2020
Saks Fifth Avenue is mapping out what its stores will look like post-coronavirus — and the plan includes sales associates who will wear fashionable masks while passing out little bottles of hand sanitizer.
Mary Dillon_A Message to Ulta Beauty Guests about the Coronavirus, From CEO Mary Dillon _ Ulta Beauty

Business Update: Stores Remain Closed, App & Ulta.com Still Open for Business An Update from CEO Mary Dillon

By: Mary Dillon
Source: Ulta Beauty
Date of Publication: April 9th, 2020
Update from Ulta Beauty CEO Mary Dillon regarding the stores and serving customers during the pandemic.