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Krispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic

Krispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic

By: Chris Kelly
Source: Marketing Dive
Date of Publication: July 6th, 2020
Dave Skena detailed a national partnership and how the company's launch of delivery in February proved fortuitous.
Brands Are Rallying to Fight the Coronavirus _ ANA

Brands Are Rallying to Fight the Coronavirus

By: Matthew Schwartz
Source: Association of National Advertisers
Date of Publication: June 12th, 2020
Budweiser, Crocs, Publix, and Hyundai, among others, have seized on opportunities to help in the fight against COVID-19.
How leaders’ reputations can either shine or decline during COVID-19_PR Daily

How leaders’ reputations can either shine or decline during COVID-19

By: William Comcowich
Source: Ragan's PR Daily
Date of Publication: June 3rd, 2020
Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards.
Nike Covid Leadership

How Nike is striking the right tone with its response to Covid-19

By: Nikki Gilliland
Source: Ecoconsultancy
Date of Publication: April 15th, 2020
An article praising Nike's response to the covid-19 crisis. Uses brand to evoke emotional responses that praise social distancing efforts
Are brands living up to their purpose during the coronavirus crisis

Are brands living up to their purpose during the coronavirus crisis?

By: Matthew Valentine
Source: Marketingweek
Date of Publication: March 23rd, 2020
An article that weighs different business responses to covid19
Why big brands are jumping on the face mask bandwagon

Why big brands are jumping on the face mask bandwagon

By: Parija Kavilanz
Source: CNN Business
Date of Publication: May 19th, 2020
An article that delves into branded facemasks
From Facebook to KFC - 11 Brands Honor Moms in Light of the Pandemic

From Facebook to KFC—11 Brands Honor Moms in Light of the Pandemic

By: Mónica Marie Zorrilla
Source: Ad Week
Date of Publication: May 8th, 2020
Mother's Day may look different this year, but it's a holiday worth celebrating
Heinz, Tesco and Aldi behind 'most effective' Covid-19 ads

Heinz, Tesco and Aldi behind ‘most effective’ Covid-19 ads

By: Ellen Hammett
Source: Marketing Week
Date of Publication: May 12th, 2020
Brands that avoid generic messages about staying at home, togetherness or looking to the future with optimism are more likely to resonate with consumers during the pandemic.
How To Rebuild Your Brand After A Crisis

How To Rebuild Your Brand After A Crisis: 4 Guiding Principles

By: Kevin Loftus
Source: CEO World Magazine
Date of Publication: May 8th, 2020
In the summer of 2019, I sat down with 10 branding executives—each of whom had advised on some of the most high-profile branding crises in modern history. I gathered their inside perspectives on what works to rebuild brand, and uncovered four guiding principles through which brands can evaluate their post-crisis actions.
Brands With Strong Twitter Personalities Stay the Course During Covid-19

Brands With Strong Twitter Personalities Stay the Course During Covid-19

By: David Cohen
Source: Adweek
Date of Publication: May 1st, 2020
Brands are finding that the content fans want in the pandemic is the same humor and sarcasm they've come to expect. Denny’s, MoonPie and Wendy’s remain authentic and fun in a serious time.