Topics

Brands

Crown Royal enlists singers Ari Lennox, Anthony Ramos to help venues hurt by COVID-19 _ Marketing Dive

Crown Royal enlists singers Ari Lennox, Anthony Ramos to help venues hurt by COVID-19

By: Tatiana Walk-Morris
Source: Marketing Dive
Date of Publication: September 10th, 2020
Crown Royal has enlisted singers Ari Lennox and Anthony Ramos to help bars, stages and clubs that are at risk of closing due to the COVID-19 pandemic, per a press release.
General Mills brand chief on pivoting harder into solving problems, delivering joy

General Mills brand chief on pivoting harder into solving problems, delivering joy

By: Kenneth Hein
Source: The Drum
Date of Publication: August 17th, 2020
The pandemic has allowed General Mills to fully activate its internal mantra of being a force for good. Brand chief Brad Hiranaga details how this US food giant is altering its marketing plans to take action based on the needs of the moment.
The new corporate swag_ Branded masks, sanitizer spray bottles and Zoom vanity light rings

The new corporate swag: Branded masks, sanitizer spray bottles and Zoom vanity light rings

By: Jena McGregor
Source: The Washington Post
Date of Publication: July 2nd, 2020
For businesses such as Lemonade, whose executives appeared in branded masks for their IPO, it’s a chance to demonstrate their socially conscious identity.
At PepsiCo, Quarantine Snacks Offset Drop in Soda Sales - WSJ

At PepsiCo, Quarantine Snacks Offset Drop in Soda Sales

By: Jennifer Maloney
Source: The Wall Street Journal
Date of Publication: July 13th, 2020
Frito-Lay and Quaker Oats post jump in U.S. sales, while beverages slide.
Krispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic

Krispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic

By: Chris Kelly
Source: Marketing Dive
Date of Publication: July 6th, 2020
Dave Skena detailed a national partnership and how the company's launch of delivery in February proved fortuitous.
Brands Are Rallying to Fight the Coronavirus _ ANA

Brands Are Rallying to Fight the Coronavirus

By: Matthew Schwartz
Source: Association of National Advertisers
Date of Publication: June 12th, 2020
Budweiser, Crocs, Publix, and Hyundai, among others, have seized on opportunities to help in the fight against COVID-19.
How leaders’ reputations can either shine or decline during COVID-19_PR Daily

How leaders’ reputations can either shine or decline during COVID-19

By: William Comcowich
Source: Ragan's PR Daily
Date of Publication: June 3rd, 2020
Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards.
Nike Covid Leadership

How Nike is striking the right tone with its response to Covid-19

By: Nikki Gilliland
Source: Ecoconsultancy
Date of Publication: April 15th, 2020
An article praising Nike's response to the covid-19 crisis. Uses brand to evoke emotional responses that praise social distancing efforts
Are brands living up to their purpose during the coronavirus crisis

Are brands living up to their purpose during the coronavirus crisis?

By: Matthew Valentine
Source: Marketingweek
Date of Publication: March 23rd, 2020
An article that weighs different business responses to covid19
Why big brands are jumping on the face mask bandwagon

Why big brands are jumping on the face mask bandwagon

By: Parija Kavilanz
Source: CNN Business
Date of Publication: May 19th, 2020
An article that delves into branded facemasks