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Chief Marketing Officer (CMO)

Strategy+business

Five opportunities for CMOs in a pandemic-impacted world

By: Samrat Sharma, John Rolston, and Tom Birtwhistle
Source: strategy+business
Date of Publication: November 17th, 2020
Marketing was already at a defining moment, but COVID-19 has hastened the need for transformation.
While Other Airlines Stay Quiet, Southwest Goes Big on Ads

While Other Airlines Stay Quiet, Southwest Goes Big on Ads

By: Ryan Barwick
Source: Adweek
Date of Publication: September 15th, 2020
The airline is uniquely positioned, and is investing heavily in new customer acquisition.
Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season - WSJ

Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season

By: Alexandra Bruell
Source: The Wall Street Journal
Date of Publication: September 2nd, 2020
Concerned about the NFL season and a dearth of new entertainment, marketers want flexibility.
Ulta Beauty Returns to TV Advertising After a Pandemic Pause - WSJ

Ulta Beauty Returns to TV Advertising After a Pandemic Pause

By: Alexandra Bruell
Source: The Wall Street Journal
Date of Publication: September 4th, 2020
The beauty giant pulled its ads off the air in March, when Covid-19 forced many retailers to shut their doors.
3 Actionable Insights with… SAP global CMO Alicia Tillman

3 Actionable Insights with… SAP global CMO Alicia Tillman

By: Kenneth Hein
Source: The Drum
Date of Publication: August 20th, 2020
What does it take for a global B2B brand to succeed today?
Arby's New Ads Feature Animation and Reuse Old Footage

Arby’s Innovates to Produce New Ads, Using Animation and Reworking Old Footage

By: Richard Collings
Source: Adweek
Date of Publication: July 24th, 2020
CMO Patrick Schwing has helped the fast-food chain adapt to Covid-19 limitations from the get-go.
Marketers on Fire_ SAP Global CMO Alicia Tillman - Chief Marketer.

MARKETERS ON FIRE: SAP GLOBAL CMO ALICIA TILLMAN

By: Kaylee Hultgren
Source: Chief Marketer
Date of Publication: July 17th, 2020
Last December, SAP’s Global CMO Alicia Tillman wrote a column for Chief Marketer urging brands to be purpose-driven and for CMOs to be champions of their communities. Today, as the world grapples with an ongoing, global pandemic that’s threatened the livelihood of so many people and businesses, that call-to-action rings even more true.
Krispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic

Krispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic

By: Chris Kelly
Source: Marketing Dive
Date of Publication: July 6th, 2020
Dave Skena detailed a national partnership and how the company's launch of delivery in February proved fortuitous.
The CMO’s New M.O_Forbes

The CMO’s New M.O.—How Salesforce’s Stephanie Buscemi Is Leading Through ‘Listening’

By: Soon Yu
Source: Forbes
Date of Publication: June 29th, 2020
Stephanie Buscemi discusses Salesforce's leadership methods in response to crises, coronavirus and racial inequality in particular.