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Cleaning products

YouGov

YouGov: Top brands reflect consumers' pandemic priorities

By: Aaron Baar
Source: Marketing Dive
Date of Publication: November 19th, 2020
The YouGov rankings reflect consumer behaviors changes that were caused by the coronavirus pandemic, including an emphasis on cooking, cleaning, home improvement, e-commerce and streaming video while consumers spent more time at home.
Food companies overhauled production to put more toilet paper, pasta sauce in stores

Lockdown 2.0: Food companies overhauled production to put more toilet paper, pasta sauce in stores

By: Richa Naidu, Victoria Waldersee, Siddharth Cavale
Source: Reuters
Date of Publication: November 13th, 2020
When rumors first began to circulate that the UK would go back into lockdown, Leanne Barnes despaired as bread and toilet roll flew off the shelves again at her local supermarket. But to her surprise, shelves were back to being fully stocked within a few days.
Clorox ad spend

Clorox boosts ad spending 30% amid surging demand for cleaning brands

By: Robert Williams
Source: Marketing Dive
Date of Publication: November 4th, 2020
Clorox increased spending on advertising by 30% to $179 million in the September quarter from a year earlier amid rising demand for cleaning supplies during the pandemic, according to a CNBC report.
Coffee, donuts and Spic and Span: P&G finds new ways to plug products amid pandemic

Coffee, donuts and Spic and Span: P&G finds new ways to plug products amid pandemic

By: Richa Naidu, Hilary Russ
Source: Reuters
Date of Publication: September 2nd, 2020
Germ-conscious in the pandemic era but still craving a donut and coffee? Procter & Gamble, which has already teamed up with Dunkin’ Brands to promote the use of its cleaning products in restaurants, is looking for more partners — and it’s hoping for a payoff in the grocery store aisle.
Why are there still not enough paper towels?

Why Are There Still Not Enough Paper Towels?

By: Sharon Terlep, Annie Gasparro
Source: Wall Street Journal
Date of Publication: August 21st, 2020
Blame lean manufacturing. A decadeslong effort to eke out more profit by keeping inventory low left many manufacturers unprepared when Covid-19 struck. And production is unlikely to ramp up significantly any time soon.
Clorox CEO-elect says company is making 1 million wipes packages a day _ Fox Business

Clorox CEO-elect says company is making 1 million wipes packages a day

By: Lucas Manfredi
Source: Fox Business
Date of Publication: August 10th, 2020
Store shelves won't be fully stocked with its products until 2021 due to a supply shortage.
Avis Makes Germ-Killing Its Latest Marketing Message

Avis Joins Travel Brands Making Germ-Killing Its Central Marketing Message

By: Robert Klara
Source: Adweek
Date of Publication: August 10th, 2020
Budget's new safety pledge rests on the reputation of Lysol.
Clorox names longtime executive its new CEO, as company beats estimates on pandemic-led demand

Clorox names longtime executive its new CEO, as company beats estimates on pandemic-led demand

By: Reuters
Source: CNBC
Date of Publication: August 3rd, 2020
Clorox named its president and longtime executive, Linda Rendle, as chief executive officer on Monday as it beat estimates for quarterly results on the back of rising spending on disinfectant and other cleaning products due to the Covid-19 pandemic.
Why disinfectant wipes aren’t returning as fast as toilet paper

Why disinfectant wipes aren’t returning as fast as toilet paper

By: Michelle Gao
Source: CNBC
Date of Publication: July 25th, 2020
While toilet paper has mostly returned to the shelves since the panic buying of the early pandemic days in March, disinfectant wipes are still in short supply. Procter & Gamble’s Pennsylvania paper manufacturing plant has not experienced a raw material shortage because its pulp comes mainly from North America and Latin America. But Seventh Generation, a leading manufacturer in green cleaning and hygiene products, has seen supply chain disruptions for disinfectant wipes due to competition with PPE manufacturers for the same raw materials.
Why Companies Want Clorox as Much as Consumers Do (If Not More)_Adweek

Why Companies Want Clorox as Much as Consumers Do (If Not More)

By: Paul Hiebert and Ryan Barwick
Source: Adweek
Date of Publication: June 19th, 2020
Working with the trusted brand has become a deeply coveted corporate partnership during the pandemic.