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Communications

How COVID-19 Is Changing the Way Global Firms Communicate - Knowledge@Wharton

How COVID-19 Is Changing the Way Global Firms Communicate

Source: Knowledge@Wharton
Date of Publication: June 16th, 2020
Ryerkerk spoke about her career and how the pandemic is reshaping her company’s culture and her own leadership style during a recent interview with Wharton management professor Peter Cappelli.
Assessing The Impact Of COVID-19 On Businesses: Changes Happening With More On The Way

Assessing The Impact Of COVID-19 On Businesses: Changes Happening With More On The Way

By: Mike Paxton, Brian O’Rourke
Source: S&P Global
Date of Publication: April 9th, 2020
The outbreak of the novel coronavirus is forcing companies and organizations around the world to rapidly adapt and change their businesses. A recent survey conducted by 451 Research, part of S&P Global Market Intelligence, underlines a number of key issues affecting businesses, including: Reduced access to current clients and prospective clients, A significant reduction in travel, Delaying, reducing or halting new staff hires
This is why we exist: Coronavirus and the CCO – Kati Everett, Novant Health

This is why we exist: Coronavirus and the CCO – Kati Everett, Novant Health

By: Kate Everett
Source: Page Society
Given the enormous impact of Coronavirus on companies, we are shifting gears for the next few episodes. Page has been convening its members to share knowledge and best practices in these uncharted territories. We will be bringing you insights from a few of our members with a first-hand look at how they are helping their organizations grapple with these circumstances. In our first episode in this series, Kati Everett, the CCO at Novant Health, shares with us how her team is helping the people at the front lines of this battle, at a time when their business priorities have shifted entirely. The role of the communications team has never been more central to the organization when having the latest information saves lives. She ends by sharing advice for CCOs navigating this crisis, keeping in mind that there will be a time when we are post-crisis.
A Message from Arne Sorenson

A Message from Arne Sorenson

By: Marriott International
Source: Facebook
Date of Publication: March 19th, 2020
A message to Marriott International associates from President and CEO Arne Sorenson.
Standing with Our Communities Around the World_ McCormick's Response to COVID-19 _ News and Updates

Standing with Our Communities Around the World: McCormick's Response to COVID-19

By: McCormick Corporation
Source: McCormick Corporation
Date of Publication: April 29th, 2020
McCormick has a long legacy of supporting the communities where we live, work, and source. During this unprecedented COVID-19 pandemic, it's more important than ever to do our part in helping to provide the critical needs of our communities.
Verizon uses Twitter to support small businesses in uncertain times

Verizon uses Twitter to support small businesses in uncertain times - Twitter Marketing

By: Twitter Marketing
Source: Twitter
Date of Publication: April 26th, 2020
Dave Matthews kicked off Verizon’s ‎#PayItForwardLIVE, an entertainment series to help small businesses affected by COVID-19. The result: 100% net positive brand sentiment, the highest for a Twitter live stream.
Ragan covid survey

COVID-19's Impact on Communications

By: Ragan Communications
Source: Ragan Communications
Date of Publication: April 1st, 2020
Communicators report increased respect for their work and a heavier workload overall and cite their top tools for engaging employees and other audiences during the crisis.
Budweiser Reimagines Whassup Ad for the Age of the Coronavirus - Adweek 4.23.2020

Budweiser Reimagines Iconic ‘Whassup’ Ad to Encourage Quarantine Check-Ins

By: Kathryn Lundstrom
Source: Adweek
Date of Publication: April 23rd, 2020
Budweiser's new ad campaign reinvents its iconic "whassup" call to promote its brand and encourage check-ins with family and friends during quarantine.
Budweiser_One Team

Budweiser | One Team

By: Budweiser
Source: Youtube
Date of Publication: March 25th, 2020
Budweiser launches a new marketing campaign focused on coming together as one team, to support each other, the community and the American Red Cross.
How to use WhatsApp, with Clare Balding

How to use WhatsApp, with Clare Balding

By: Clare Balding
Source: Youtube
Date of Publication: April 15th, 2020
British Telecom offers instruction on how to use WhatsApp and other digital platforms as work moves remote.