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Creative

The evolution of face masks_ from pandemic necessity to human billboar

From pandemic necessity to human billboard—how face masks evolved into a must-have accessory

By: Lilly Smith
Source: Fast Company
Date of Publication: September 15th, 2020
It’s no longer just a medical device. Think of it as a tiny canvas for your face.
Getting a handle on the coronavirus - John Deere

Getting a handle on the coronavirus- John Deere

By: John Deere
Source: John Deere
Date of Publication: April 23rd, 2020
John Deere engineer uses everyday item to prevent spread of coronavirus
Pandemic as Accelerated the Creative Process, 4A's CEO Marla Kaplowitz

Pandemic as Accelerated the Creative Process, 4A's CEO Marla Kaplowitz

Source: Beet TV
Date of Publication: May 25th, 2020
It's been a difficult time for the advertising agency business as marketing budgets have been put on hold and media investments strategies are being reevaluated. But it is an important time of change for agencies who are tasked by clients around new e-commerce strategies and fast digital
Extreme Reach_ Managing Creative Assets In a Complex Time _ ANA

Managing Creative Assets In a Complex Time

By: Melinda McLaughlin
Source: Association of National Advertisers
Date of Publication: April 28th, 2020
A crisis illuminates the robust benefits of a cloud-based centralized asset management system. Brands are creating more stories for more screens and devices than ever before. These assets also carry strict rights for usage and talent payments, and marketers and their agencies must be ready to make changes quickly to react to a mercurial business landscape.