By: Melinda McLaughlin
Source: Association of National Advertisers
Date of Publication: April 28th, 2020
A crisis illuminates the robust benefits of a cloud-based centralized asset management system. Brands are creating more stories for more screens and devices than ever before. These assets also carry strict rights for usage and talent payments, and marketers and their agencies must be ready to make changes quickly to react to a mercurial business landscape.