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Digital

Mondelez candy in Halloween buckets

Brands have some new tricks up their sleeves this Halloween

Source: Marketing Dive
Date of Publication: October 28th, 2020
The pandemic has pushed marketers to adopt more digital and mobile tactics, with promising early results as sales of chocolate and candy tick upward.
Social listening enabled Kroger's speedy pandemic marketing response

Social listening enabled Kroger's speedy pandemic marketing response

By: Peter Adams
Source: Marketing Dive
Date of Publication: October 7th, 2020
Focusing on the channel helped America's largest grocery chain develop a three-pronged playbook that's kept it reactive to continued volatility, executives said during Advertising Week.
How-Zoetiss-new-CEO-reset-priorities-and-empowered-employees-during-the-pandemic

How Zoetis’s new CEO reset priorities and empowered employees during the pandemic

By: Kristin Peck, Aamir Malik
Source: McKinsey
Date of Publication: August 4th, 2020
Kristin Peck explains how letting local managers make their own decisions has helped the animal-health company to weather the COVID-19 crisis successfully.
COVID-19-Briefing-note-25-September-30-final

COVID-19 and the great reset: Briefing note #25, September 30, 2020

Source: McKinsey
Date of Publication: September 30th, 2020
Executives are more hopeful about the economy than they have been at any time so far during the COVID-19 crisis. Is an end to the pandemic at hand?
Coupon-Clipping Fades Into History as Covid-19 Accelerates Digital Shift - WSJ

Coupon-Clipping Fades Into History as Covid-19 Accelerates Digital Shift

By: Annie Gasparro
Source: The Wall Street Journal
Date of Publication: September 1st, 2020
Dunkin’, Smucker, Walgreens among companies shifting discounts from paper to apps.
Yelp pages will now show you if a business is following coronavirus safety guidelines like spacing out tables and requiring staff to wear masks_BI

Yelp pages will now show you if a business is following coronavirus safety guidelines like spacing out tables and requiring staff to wear masks

By: Irene Jiang
Source: Business Insider
Date of Publication: June 18th, 2020
Yelp pages will now include information on business' coronavirus safety measures.
The Head of Hilton Talks About How His Business Will Survive_Bloomberg

The Head of Hilton Talks About How His Business Will Survive

By: Carol Massar and Jason Kelly
Source: Bloomberg
Date of Publication: June 19th, 2020
CEO Christopher Nassetta says many things will never be the same, but people will still be traveling.
Planning for the Post-COVID-19 Workforce: Four Scenarios

Planning for the Post-COVID-19 Workforce: Four Scenarios

By: Scott A. Snyder, Eric Skoritowski, Jarrad Roeder and Alex Libson
Source: Wharton School, University of Pennsylvania
Date of Publication: June 1st, 2020
Significant uncertainty surrounds what the “new normal” could look like for firms beyond the COVID-19 crisis, particularly in terms of human capital. But scenario thinking can help organizations better anticipate and adapt to dramatic changes, increase agility and resilience, and turn uncertainty into advantage.
Aircraft makers go digital to fight coronavirus delivery logjam

Aircraft makers go digital to fight coronavirus delivery logjam

By: Francesca Landini
Source: Reuters
Date of Publication: June 1st, 2020
Helicopter and jet makers are turning to digital technology so customers can inspect their big-ticket purchases remotely before taking delivery, as they strive to push through deals paralyzed by the coronavirus pandemic and bring in much needed cash.
XPO Logistics Adds COVID-19 Dashboard to XPO Connect

XPO Logistics Adds COVID-19 Dashboard to XPO Connect

Source: Globe Newswire
Date of Publication: April 23rd, 2020
XPO Logistics, Inc. (NYSE: XPO), a leading global provider of supply chain solutions, has moved quickly to introduce a new digital dashboard for shippers and carriers in response to the COVID-19 pandemic