Digital

The pandemic has pushed marketers to adopt more digital and mobile tactics, with promising early results as sales of chocolate and candy tick upward.

Focusing on the channel helped America's largest grocery chain develop a three-pronged playbook that's kept it reactive to continued volatility, executives said during Advertising Week.

Kristin Peck explains how letting local managers make their own decisions has helped the animal-health company to weather the COVID-19 crisis successfully.

Executives are more hopeful about the economy than they have been at any time so far during the COVID-19 crisis. Is an end to the pandemic at hand?

Dunkin’, Smucker, Walgreens among companies shifting discounts from paper to apps.

Yelp pages will now include information on business' coronavirus safety measures.

CEO Christopher Nassetta says many things will never be the same, but people will still be traveling.

Significant uncertainty surrounds what the “new normal” could look like for firms beyond the COVID-19 crisis, particularly in terms of human capital. But scenario thinking can help organizations better anticipate and adapt to dramatic changes, increase agility and resilience, and turn uncertainty into advantage.

Helicopter and jet makers are turning to digital technology so customers can inspect their big-ticket purchases remotely before taking delivery, as they strive to push through deals paralyzed by the coronavirus pandemic and bring in much needed cash.

XPO Logistics, Inc. (NYSE: XPO), a leading global provider of supply chain solutions, has moved quickly to introduce a new digital dashboard for shippers and carriers in response to the COVID-19 pandemic