Topics

Digital marketing

Strategy+business

Five opportunities for CMOs in a pandemic-impacted world

By: Samrat Sharma, John Rolston, and Tom Birtwhistle
Source: strategy+business
Date of Publication: November 17th, 2020
Marketing was already at a defining moment, but COVID-19 has hastened the need for transformation.
loreal

An accelerator and a stress test: How Covid has shaken-up L’Oréal’s digital plans

By: Molly Fleming
Source: Marketing Week
Date of Publication: November 16th, 2020
L’Oréal’s ecommerce business has almost doubled during the pandemic as shoppers seek beauty products online.
Clorox ad spend

Clorox boosts ad spending 30% amid surging demand for cleaning brands

By: Robert Williams
Source: Marketing Dive
Date of Publication: November 4th, 2020
Clorox increased spending on advertising by 30% to $179 million in the September quarter from a year earlier amid rising demand for cleaning supplies during the pandemic, according to a CNBC report.
P&G products

P&G sales surge amid pivot to digital, $100M investment in advertising

By: Chris Kelly
Source: Marketing Dive
Date of Publication: October 21st, 2020
Procter & Gamble's revenue rose 9% to $19.3 billion in Q1 2021, per its most recent quarterly earnings report.
Scared of COVID-19 this Halloween? Hershey is making an ad for that

Scared of COVID-19 this Halloween? Hershey is making an ad for that

By: Richa Naidu
Source: Reuters
Date of Publication: September 8th, 2020
Hershey will tailor digital ads to households using search data provided by Google to overcome fresh challenges that threaten to derail this year’s Halloween.
3 Actionable Insights with… SAP global CMO Alicia Tillman

3 Actionable Insights with… SAP global CMO Alicia Tillman

By: Kenneth Hein
Source: The Drum
Date of Publication: August 20th, 2020
What does it take for a global B2B brand to succeed today?
Report_ Amazon gains significant ground in digital ad market as COVID-19 drags Google

Report: Amazon gains significant ground in digital ad market as COVID-19 drags Google

By: Lydia Dishman
Source: Fast Company
Date of Publication: June 22nd, 2020
According to eMarketer, Google’s net U.S. digital ad revenues will drop by 5.3% to $39.58 billion by the end of 2020.
Stores may be reopening, but brands shouldn’t put e-commerce back on the simmer

Stores may be reopening, but brands shouldn’t put e-commerce back on the simmer

By: Rebecca Stewart
Source: The Drum
Date of Publication: June 11th, 2020
As lockdown eases to varying degrees around the globe and people start to feel more comfortable visiting physical stores again, brands would be foolish to put e-commerce on the backburner.
How B2B Sellers Became DTC Brands During The Pandemic

How B2B Sellers Became DTC Brands During The Pandemic

By: James Hercher
Source: Ad Exchanger
Date of Publication: June 5th, 2020
The direct-to-consumer brand revolution has been going strong for a decade, but the coronavirus pandemic has created new opportunities for B2B and wholesale manufacturers to flood the consumer market.
Lessons from lockdown_ inside Fender's coronavirus marketing retune _ The Drum

Lessons from lockdown: inside Fender's coronavirus marketing retune

By: Rebecca Stewart
Source: The Drum
Date of Publication: May 7th, 2020
Fender’s online guitar tuition scheme has seen record sign-ups as people seek to learn new skills in lockdown. But the illustrious brand has learned a few lessons of its own amid a global pandemic – including how to better leverage talent across its social channels.