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Digital marketing

Scared of COVID-19 this Halloween? Hershey is making an ad for that

Scared of COVID-19 this Halloween? Hershey is making an ad for that

By: Richa Naidu
Source: Reuters
Date of Publication: September 8th, 2020
Hershey will tailor digital ads to households using search data provided by Google to overcome fresh challenges that threaten to derail this year’s Halloween.
3 Actionable Insights with… SAP global CMO Alicia Tillman

3 Actionable Insights with… SAP global CMO Alicia Tillman

By: Kenneth Hein
Source: The Drum
Date of Publication: August 20th, 2020
What does it take for a global B2B brand to succeed today?
Report_ Amazon gains significant ground in digital ad market as COVID-19 drags Google

Report: Amazon gains significant ground in digital ad market as COVID-19 drags Google

By: Lydia Dishman
Source: Fast Company
Date of Publication: June 22nd, 2020
According to eMarketer, Google’s net U.S. digital ad revenues will drop by 5.3% to $39.58 billion by the end of 2020.
Stores may be reopening, but brands shouldn’t put e-commerce back on the simmer

Stores may be reopening, but brands shouldn’t put e-commerce back on the simmer

By: Rebecca Stewart
Source: The Drum
Date of Publication: June 11th, 2020
As lockdown eases to varying degrees around the globe and people start to feel more comfortable visiting physical stores again, brands would be foolish to put e-commerce on the backburner.
How B2B Sellers Became DTC Brands During The Pandemic

How B2B Sellers Became DTC Brands During The Pandemic

By: James Hercher
Source: Ad Exchanger
Date of Publication: June 5th, 2020
The direct-to-consumer brand revolution has been going strong for a decade, but the coronavirus pandemic has created new opportunities for B2B and wholesale manufacturers to flood the consumer market.
Lessons from lockdown_ inside Fender's coronavirus marketing retune _ The Drum

Lessons from lockdown: inside Fender's coronavirus marketing retune

By: Rebecca Stewart
Source: The Drum
Date of Publication: May 7th, 2020
Fender’s online guitar tuition scheme has seen record sign-ups as people seek to learn new skills in lockdown. But the illustrious brand has learned a few lessons of its own amid a global pandemic – including how to better leverage talent across its social channels.
Pandemic as Accelerated the Creative Process, 4A's CEO Marla Kaplowitz

Pandemic as Accelerated the Creative Process, 4A's CEO Marla Kaplowitz

Source: Beet TV
Date of Publication: May 25th, 2020
It's been a difficult time for the advertising agency business as marketing budgets have been put on hold and media investments strategies are being reevaluated. But it is an important time of change for agencies who are tasked by clients around new e-commerce strategies and fast digital
Rising Product Search Trends Amid COVID-19 [Infographic] _ Social Media Today

Rising Product Search Trends Amid COVID-19 [Infographic]

By: Andrew Hutchinson
Source: Social Media Today
Date of Publication: May 24th, 2020
With the COVID-19 lockdowns dragging on, many people are getting more used to their new quarantine lifestyles, which is reflected in the products that are getting more focus online, based on this report from Inmar Intelligence.
The ‘new normal’ is just another bullshit line marketers have swallowed_Marketing Week

The ‘new normal’ is just another bullshit line marketers have swallowed

By: Mark Ritson
Source: Marketing Week
Date of Publication: May 28th, 2020
Marketers should be as wary of those predicting the marketing world is about to change forever as they are of people who thought Oreo’s Superbowl tweet was the future of marketing strategy.
Verizon uses Twitter to support small businesses in uncertain times

Verizon uses Twitter to support small businesses in uncertain times - Twitter Marketing

By: Twitter Marketing
Source: Twitter
Date of Publication: April 26th, 2020
Dave Matthews kicked off Verizon’s ‎#PayItForwardLIVE, an entertainment series to help small businesses affected by COVID-19. The result: 100% net positive brand sentiment, the highest for a Twitter live stream.