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E-commerce

Krispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic

Krispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic

By: Chris Kelly
Source: Marketing Dive
Date of Publication: July 6th, 2020
Dave Skena detailed a national partnership and how the company's launch of delivery in February proved fortuitous.
Amazon to Pay $500 Million in Bonuses for Front-Line Workers, Delivery Partners - WSJ

Amazon to Pay $500 Million in Bonuses for Front-Line Workers, Delivery Partners

By: Micah Maidenberg
Source: The Wall Street Journal
Date of Publication: June 29th, 2020
Payout comes after e-commerce giant ended a short-term pay bump; sales have shot up during coronavirus.
GNC filed for bankruptcy and could close up to 1,200 stores_BI

GNC filed for bankruptcy and could close up to 1,200 stores

By: Madeline Stone
Source: Business Insider
Date of Publication: June 24th, 2020
GNC filed for Chapter 11 bankruptcy protection late Tuesday night.
Coronavirus Changed Everything. Except T.J. Maxx. - WSJ

Coronavirus Changed Everything. Except T.J. Maxx.

By: Suzanne Kapner and Sarah Nassauer
Source: The Wall Street Journal
Date of Publication: June 22nd, 2020
While many retailers pivot for a post-coronavirus future, discount chain doubles down on stores; ‘Nothing will change’
Stores may be reopening, but brands shouldn’t put e-commerce back on the simmer

Stores may be reopening, but brands shouldn’t put e-commerce back on the simmer

By: Rebecca Stewart
Source: The Drum
Date of Publication: June 11th, 2020
As lockdown eases to varying degrees around the globe and people start to feel more comfortable visiting physical stores again, brands would be foolish to put e-commerce on the backburner.
As the Pandemic Unfolds, Big Alcohol Brands Plan for the Future as Others Fight for Survival_Adweek

As the Pandemic Unfolds, Big Alcohol Brands Plan for the Future as Others Fight for Survival

By: Kathryn Lundstrom
Source: Adweek
Date of Publication: May 28th, 2020
Conglomerates learn important lessons, while small breweries and distilleries just try to stay alive
Five retail experts—from Nike, Athleta, and more—on how stores and brands can survive the COVID-19 era_Fast Company

Five retail experts—from Nike, Athleta, and more—on how stores and brands can survive the COVID-19 era

By: Elizabeth Segran
Source: Fast Company
Date of Publication: May 28th, 2020
The retail Armageddon may have finally arrived. Here’s what top executives think it’ll take for stores and brands to make it through.
Coca-Cola lays out its post-Covid plan as it promises to ‘emerge stronger’_Marketing Week

Coca-Cola lays out its post-Covid plan as it promises to ‘emerge stronger’

By: Molly Fleming
Source: Marketing Week
Date of Publication: May 29th, 2020
Coca-Cola is shifting focus away from M&A and small innovations, and prioritising ecommerce as it looks to seek out opportunities despite Covid-19.
Rising Product Search Trends Amid COVID-19 [Infographic] _ Social Media Today

Rising Product Search Trends Amid COVID-19 [Infographic]

By: Andrew Hutchinson
Source: Social Media Today
Date of Publication: May 24th, 2020
With the COVID-19 lockdowns dragging on, many people are getting more used to their new quarantine lifestyles, which is reflected in the products that are getting more focus online, based on this report from Inmar Intelligence.
Ralph Lauren Corporation Provides Business Update on COVID-19

Ralph Lauren Corporation Provides Business Update on COVID-19

Source: Business Wire
Date of Publication: April 6th, 2020
Ralph Lauren Corporation (NYSE: RL) today shared details regarding the additional steps the Company is taking to navigate the impacts of COVID-19.