Topics

E-commerce

Strategy+business

Five opportunities for CMOs in a pandemic-impacted world

By: Samrat Sharma, John Rolston, and Tom Birtwhistle
Source: strategy+business
Date of Publication: November 17th, 2020
Marketing was already at a defining moment, but COVID-19 has hastened the need for transformation.
loreal

An accelerator and a stress test: How Covid has shaken-up L’Oréal’s digital plans

By: Molly Fleming
Source: Marketing Week
Date of Publication: November 16th, 2020
L’Oréal’s ecommerce business has almost doubled during the pandemic as shoppers seek beauty products online.
Amazon expands in Brazil, riding e-commerce boom set off by COVID-19 distancing

Amazon expands in Brazil, riding e-commerce boom set off by COVID-19 distancing

By: Aluisio Alves
Source: Reuters
Date of Publication: November 8th, 2020
Amazon AMZN.O said on Monday it had opened three more logistics centers in Brazil to take advantage of the boost the COVID-19 pandemic has given to e-commerce in South America's largest economy.
P&G products

P&G sales surge amid pivot to digital, $100M investment in advertising

By: Chris Kelly
Source: Marketing Dive
Date of Publication: October 21st, 2020
Procter & Gamble's revenue rose 9% to $19.3 billion in Q1 2021, per its most recent quarterly earnings report.
Pandemic pushes start of holiday shopping earlier than ever

Pandemic pushes start of holiday shopping earlier than ever

By: JOSEPH PISANI and ANNE D'INNOCENZIO
Source: The Associated Press
Date of Publication: October 5th, 2020
Add last-minute holiday shopping to the list of time-honored traditions being upended by the coronavirus pandemic.
Six months into the pandemic, the US economic outlook is getting gloomier - CNN

Six months into the pandemic, the US economic outlook is getting gloomier

By: Annalyn Kurtz
Source: CNN
Date of Publication: September 21st, 2020
Six months. It may feel like an eternity, but that's how long it's been since states started enacting stay-at-home orders.
Coupon-Clipping Fades Into History as Covid-19 Accelerates Digital Shift - WSJ

Coupon-Clipping Fades Into History as Covid-19 Accelerates Digital Shift

By: Annie Gasparro
Source: The Wall Street Journal
Date of Publication: September 1st, 2020
Dunkin’, Smucker, Walgreens among companies shifting discounts from paper to apps.
From one office to 5,000: How remote work could reshape a company’s sustainability goals

From one office to 5,000: How remote work could reshape a company’s sustainability goals

By: Yasmin Gagne
Source: Fast Company
Date of Publication: September 30th, 2020
With fewer employees coming into the office after the COVID-19 pandemic, companies may have to rethink their environmental footprint.
Fashion designer Gareth Pugh poses for a photograph in front of his creations, exhibited ahead of his London Fashion Week show in London, Wednesday, Sept. 16, 2020. (Photo by Vianney Le Caer/Invision/AP)

End of the runway? Fashion world mulls post-COVID future

By: Sylvia Hui
Source: The Associated Press
Date of Publication: September 18th, 2020
It’s the September fashion week season, and in any other year London would be abuzz with fashionistas zipping across town in Mercedes Benzes, hobnobbing with celebrities at glittering catwalk shows before sipping champagne at late-night parties.
Rent the Runway overhauls subscriptions as pandemic reshapes business

Rent the Runway overhauls subscription plan as pandemic reshapes business

By: Lauren Thomas
Source: CNBC
Date of Publication: September 17th, 2020
Rent the Runway is overhauling its membership plans, doing away with an unlimited rental option, as consumers change what they wear and how they shop for clothes during the coronavirus pandemic.