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Marketers on Fire_ SAP Global CMO Alicia Tillman - Chief Marketer.

MARKETERS ON FIRE: SAP GLOBAL CMO ALICIA TILLMAN

By: Kaylee Hultgren
Source: Chief Marketer
Date of Publication: July 17th, 2020
Last December, SAP’s Global CMO Alicia Tillman wrote a column for Chief Marketer urging brands to be purpose-driven and for CMOs to be champions of their communities. Today, as the world grapples with an ongoing, global pandemic that’s threatened the livelihood of so many people and businesses, that call-to-action rings even more true.
PepsiCo Foodservice Launches Four New Initiatives To Support Restaurant Industry COVID-19 Relief Efforts

PepsiCo Foodservice Launches Four New Initiatives To Support Restaurant Industry COVID-19 Relief Efforts

Source: PR Newswire
Date of Publication: May 12th, 2020
PepsiCo brings people together to support restaurants and workers with virtual events and fundraising in continued efforts to boost the industry and its people
HBO and AMC Are Offering Free Streams for Folks Stuck Inside

HBO and AMC Are Offering Free Streams for Folks Stuck Inside

By: Angela Watercutter
Source: Wired Magazine
Date of Publication: April 6th, 2020
"Coronavirus stay-at-home orders mean a lot of people are indoors watching movies and TV. Now some networks are giving their wares away for free."
AMC Networks Launches ‘We’re With You’ Initiative

AMC Networks Launches ‘We’re With You’ Initiative

By: Jon Lafayette
Source: Broadcasting+Cable
Date of Publication: April 3rd, 2020
AMC Networks is making some of its programming more available in an effort to help entertain viewers who are staying home to stop the spread of the coronavirus.
Discovery Channel Sets Special COVID-19 Programming With Stars of 'Gold Rush,' 'Deadliest Catch' and More (Exclusive)

Discovery Channel Sets Special COVID-19 Programming With Stars of 'Gold Rush,' 'Deadliest Catch' and More (Exclusive)

By: Kimberly Nordyke
Source: The Hollywood Reporter
Date of Publication: May 5th, 2020
Discovery Channel has set a lineup of special programming around COVID-19 that will feature network talent including the stars of Gold Rush and Deadliest Catch, Josh Gates, Mike Rowe and others.
HarperCollins at Home_Twitter

#HarperCollinsathome

By: HarperCollins
Source: HarperCollins
Date of Publication: April 22nd, 2018
HarperCollins launches virtual author events throught its HarperCollins at Home hashtag on Twitter.
The Greatest Video Chat EVER!

The Greatest Video Chat EVER!

By: NFL
Source: Youtube
Date of Publication: April 23rd, 2020
NFL's Greatest video chat ever featuring Tom Brady, Russell Wilson, Kevin Hart and Dion Sanders discussing the 2020 Draftathon.