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Pepsi creates team-specific videos, contests and packaging for homebound NFL fans _ Marketing Dive

Pepsi creates team-specific videos, contests and packaging for homebound NFL fans

By: Tatiana Walk-Morris and Chris Kelly
Source: Marketing Dive
Date of Publication: September 11th, 2020
As many teams cannot host fans in-person due to the coronavirus pandemic, Pepsi seeks to celebrate at-home team spirit with the contests, packaging and digital hubs for each team.
Draftathon_NFL

Draft-A-Thon

By: NFL
Source: NFL
Date of Publication: April 23rd, 2020
NFL's Draft-a-thon relief efforts to support the community during its virtual draft.
The Greatest Video Chat EVER!

The Greatest Video Chat EVER!

By: NFL
Source: Youtube
Date of Publication: April 23rd, 2020
NFL's Greatest video chat ever featuring Tom Brady, Russell Wilson, Kevin Hart and Dion Sanders discussing the 2020 Draftathon.