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Holidays

Pandemic takes center stage in holiday shopping ad campaigns

Pandemic takes center stage in holiday shopping ad campaigns

By: Sheila Dang
Source: Reuters
Date of Publication: November 9th, 2020
After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month.
United Airlines to add more flights to meet Thanksgiving surge

United Airlines to add more flights to meet Thanksgiving surge

Source: Reuters
Date of Publication: November 9th, 2020
U.S. air carrier United Airlines UAL.O said on Monday it expects the Thanksgiving holiday week to be its busiest since March and is adding more than 1,400 domestic flights to cater to the surge.
fedex-is-upgrading-its-tech-for-a-holiday-season-in-pandemic-times

FedEx is upgrading its tech for a holiday season in pandemic times

By: Rob Pegoraro
Source: Fast Company
Date of Publication: November 4th, 2020
With people depending on deliveries more than ever, FedEx is calling in robots and adopting other gadgets to efficiently get packages where they’re going.
Here's how stores are changing Black Friday for the pandemic

Here's how stores are changing Black Friday for the pandemic

By: Jordan Valinsky
Source: CNN Business
Date of Publication: October 31st, 2020
Black Friday is officially Black November. Also parts of October. And December, too.
Wendy's Scare-thru

Wendy's turns drive-thru into spooky Halloween experience

By: Aaron Baar
Source: Marketing Dive
Date of Publication: October 30th, 2020
Wendy's is staging a "Scare-thru" at its South Gate restaurant in the Los Angeles area, per details shared with Marketing Dive.
JetBlue plane

JetBlue is the latest airline to retreat from blocking seats

By: David Koenig
Source: The Associated Press
Date of Publication: October 29th, 2020
The days of airlines blocking seats to make passengers feel safer about flying during the pandemic are coming closer to an end.
Mondelez candy in Halloween buckets

Brands have some new tricks up their sleeves this Halloween

Source: Marketing Dive
Date of Publication: October 28th, 2020
The pandemic has pushed marketers to adopt more digital and mobile tactics, with promising early results as sales of chocolate and candy tick upward.
Santa is skipping Macy's for the first time in 159 years

Santa is skipping Macy's for the first time in 159 years

By: Alexis Benveniste
Source: CNN Business
Date of Publication: October 22nd, 2020
There will be no miracle on 34th Street this year. Santa Claus won't be visiting any Macy's stores in 2020, ending a 159-year holiday season tradition.
Walmart to spread out deals to avoid Black Friday crowds

Walmart to spread out deals to avoid Black Friday crowds

By: ANNE D'INNOCENZIO
Source: The Associated Press
Date of Publication: October 14th, 2020
Walmart says it will spread out its traditional one-day Black Friday deals over three weekends in November in an effort to reduce crowds in its stores during a pandemic.
Mars partners with Disney for Halloween short film series amid altered holiday

Mars partners with Disney for Halloween short film series amid altered holiday

By: Tatiana Walk-Morris
Source: Marketing Dive
Date of Publication: October 9th, 2020
Candy maker Mars is sponsoring the Bite Size Halloween series, which showcases short films to help families celebrate Halloween.