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MassMutual uses U.S.' oldest lighthouse to remind us everything will be okay _ Campaign US

MassMutual uses U.S.' oldest lighthouse to remind us everything will be okay

By: Michael Heusner
Source: CampaignUS
Date of Publication: April 1st, 2020
MassMutual is kicking off its COVID-19 relief effort with a message about hope, and the resilience of the human spirit. The campaign, entitled "Lighthouse," focuses on Boston Light, the oldest lighthouse in America, and ties the company to its legacy of service.
MassMutual Lighthouse commercial

MassMutual Lighthouse commercial

By: MassMutual
Source: Youtube
Date of Publication: March 26th, 2020
MassMutual is kicking off its COVID-19 relief effort with a message about hope, and the resilience of the human spirit. The campaign, entitled "Lighthouse," focuses on Boston Light, the oldest lighthouse in America, and the only one still operated by a person.