Live events


How Nascar Got Quarantined Fans to Tune Into Virtual Races

By: Ian Zelaya
Source: Adweek
Date of Publication: December 15th, 2020
The persistent marketing move that produced a 40% conversion rate.
Fashion designer Gareth Pugh poses for a photograph in front of his creations, exhibited ahead of his London Fashion Week show in London, Wednesday, Sept. 16, 2020. (Photo by Vianney Le Caer/Invision/AP)

End of the runway? Fashion world mulls post-COVID future

By: Sylvia Hui
Source: The Associated Press
Date of Publication: September 18th, 2020
It’s the September fashion week season, and in any other year London would be abuzz with fashionistas zipping across town in Mercedes Benzes, hobnobbing with celebrities at glittering catwalk shows before sipping champagne at late-night parties.
Pepsi creates team-specific videos, contests and packaging for homebound NFL fans _ Marketing Dive

Pepsi creates team-specific videos, contests and packaging for homebound NFL fans

By: Tatiana Walk-Morris and Chris Kelly
Source: Marketing Dive
Date of Publication: September 11th, 2020
As many teams cannot host fans in-person due to the coronavirus pandemic, Pepsi seeks to celebrate at-home team spirit with the contests, packaging and digital hubs for each team.
NFL partners with Microsoft for Teams virtual fan cams

The NFL will use Microsoft Teams to let fans cheer along with players when they score a touchdown

By: Jabari Young, Jordan Novet
Source: CNBC
Date of Publication: September 10th, 2020
Players will be able to see fans on giant screens in the end zone when they score, and fans will be able to celebrate with them.
Live Nation Revenue Wiped Out By COVID; CEO Michael Rapino Sees Live Events In Full Swing Next Summer

Live Nation Revenue Wiped Out By COVID; CEO Michael Rapino Sees Live Events In Full Swing Next Summer

By: Jill Goldsmith
Source: Deadline
Date of Publication: August 5th, 2020
Live Nation, who put on live events and concerts, saw revenue plunge after first full COVID-19 quarter.
Lessons from lockdown_ inside Fender's coronavirus marketing retune _ The Drum

Lessons from lockdown: inside Fender's coronavirus marketing retune

By: Rebecca Stewart
Source: The Drum
Date of Publication: May 7th, 2020
Fender’s online guitar tuition scheme has seen record sign-ups as people seek to learn new skills in lockdown. But the illustrious brand has learned a few lessons of its own amid a global pandemic – including how to better leverage talent across its social channels.


Source: Electronic Arts
Date of Publication: March 13th, 2020
EA cancels all live gaming competitions and events.
Inside Airbnb's COVID-19 strategy_ Magic shows and drag queens_Fast Company

Magic shows and drag queens: A look inside Airbnb’s COVID-19 strategy

By: Mark Wilson
Source: Fast Company
Date of Publication: May 5th, 2020
Airbnb's shift to virtual experiences as it tries to stay relevant during the travel bans of the pandemic.
Live Virtual Concert_Hormel Foods

Hormel Foods to Host Live Virtual Concert Starring NBC’s The Voice Runner-Up Chris Kroeze, Minnesota Native and Nashville Recording Artist Natalie Murphy & Multitalented Singer-Songwriter and TV Personality Nick Hoffman

By: Hormel Foods
Source: Hormel Foods
Date of Publication: April 2nd, 2020
Hormel Foods, a global branded food company (NYSE: HRL), announced today that it will host a virtual live concert featuring Chris Kroeze, runner-up on season 15 of NBC’s Emmy Award Winning television show, The Voice. The live concert is the latest way the company is thanking team members for their continued efforts to provide food to the world during the COVID-19 outbreak.