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Marketing

Mondelez candy in Halloween buckets

Brands have some new tricks up their sleeves this Halloween

Source: Marketing Dive
Date of Publication: October 28th, 2020
The pandemic has pushed marketers to adopt more digital and mobile tactics, with promising early results as sales of chocolate and candy tick upward.
P&G products

P&G sales surge amid pivot to digital, $100M investment in advertising

By: Chris Kelly
Source: Marketing Dive
Date of Publication: October 21st, 2020
Procter & Gamble's revenue rose 9% to $19.3 billion in Q1 2021, per its most recent quarterly earnings report.
Social listening enabled Kroger's speedy pandemic marketing response

Social listening enabled Kroger's speedy pandemic marketing response

By: Peter Adams
Source: Marketing Dive
Date of Publication: October 7th, 2020
Focusing on the channel helped America's largest grocery chain develop a three-pronged playbook that's kept it reactive to continued volatility, executives said during Advertising Week.
Secret provides direct assistance to support women affected by COVID-19

Secret provides direct assistance to support women affected by COVID-19

By: Tatiana Walk-Morris and Chris Kelly
Source: Marketing Dive
Date of Publication: October 6th, 2020
Secret on Monday kicked off its #RaiseItUp initiative, an effort aimed at supporting women's equality programs in partnership with YMCA USA, per a press release.
roger’s Kristal Howard shares the blueprint for thriving amid disruption - PR Daily

Kroger’s Kristal Howard shares the blueprint for thriving amid disruption

By: Diane Schwartz
Source: Ragan's PR Daily
Date of Publication: September 15th, 2020
The head of corporate comms for the grocery chain casts a wide net with media to deliver key messages during a time of intense disruption and innovation for her industry.
Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season - WSJ

Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season

By: Alexandra Bruell
Source: The Wall Street Journal
Date of Publication: September 2nd, 2020
Concerned about the NFL season and a dearth of new entertainment, marketers want flexibility.
Pepsi creates team-specific videos, contests and packaging for homebound NFL fans _ Marketing Dive

Pepsi creates team-specific videos, contests and packaging for homebound NFL fans

By: Tatiana Walk-Morris and Chris Kelly
Source: Marketing Dive
Date of Publication: September 11th, 2020
As many teams cannot host fans in-person due to the coronavirus pandemic, Pepsi seeks to celebrate at-home team spirit with the contests, packaging and digital hubs for each team.
Coffee, donuts and Spic and Span: P&G finds new ways to plug products amid pandemic

Coffee, donuts and Spic and Span: P&G finds new ways to plug products amid pandemic

By: Richa Naidu, Hilary Russ
Source: Reuters
Date of Publication: September 2nd, 2020
Germ-conscious in the pandemic era but still craving a donut and coffee? Procter & Gamble, which has already teamed up with Dunkin’ Brands to promote the use of its cleaning products in restaurants, is looking for more partners — and it’s hoping for a payoff in the grocery store aisle.
https://www.cnn.com/2020/08/24/business/kfc-slogan-coronavirus-trnd/index.html

KFC suspends its 'finger lickin' good' slogan because of coronavirus

By: Jordan Valinsky
Source: CNN Business
Date of Publication: August 24th, 2020
Kentucky Fried Chicken has decided to pause using its "finger lickin' good" slogan because ... well, that's probably not the best idea right now.
3 Actionable Insights with… SAP global CMO Alicia Tillman

3 Actionable Insights with… SAP global CMO Alicia Tillman

By: Kenneth Hein
Source: The Drum
Date of Publication: August 20th, 2020
What does it take for a global B2B brand to succeed today?