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Marketing

How These Bike Brands Capitalized on the Cycling Boom

These 3 Brands Adjusted Their Campaigns to Capitalize on the Bike Boom

By: Nicole Ortiz
Source: Adweek
Date of Publication: July 10th, 2020
Brompton, Specialized and Trek all saw massive spikes in sales due to Covid-19.
Krispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic

Krispy Kreme's CMO on why the brand rolled out a Walmart exclusive during the pandemic

By: Chris Kelly
Source: Marketing Dive
Date of Publication: July 6th, 2020
Dave Skena detailed a national partnership and how the company's launch of delivery in February proved fortuitous.
As Masks Become Political, Vistaprint’s Ad Celebrates Them as Signs of Love and Solidarity

As Masks Become Political, Vistaprint’s Ad Celebrates Them as Signs of Love and Solidarity

By: T.L. Stanley
Source: Adweek
Date of Publication: June 22nd, 2020
The online printing brand is also donating $1.5 million to small and Black-owned businesses.
Dos Equis Made an Extra Long Cooler to Help Drinkers Stay 6 Feet Apart_Adweek

Dos Equis Made an Extra Long Cooler to Help Drinkers Stay 6 Feet Apart

By: Kathryn Lundstrom
Source: Adweek
Date of Publication: June 25th, 2020
The beer brand is giving away a limited number of the coolers on Friday.
Verizon, Honda, Anheuser-Busch have most empowering COVID-19 ads, study says

Verizon, Honda, Anheuser-Busch have most empowering COVID-19 ads, study says

By: Dianna Christie
Source: Marketing Dive
Date of Publication: April 14th, 2020
Verizon's Pay It Forward is the most empowering ad with COVID-19 messaging, according to an analysis of the positive cultural impact of recent ads that was shared with Marketing Dive by Ace Metrix.​ Honda's Working Together ranked No. 2 on the index and Anheuser-Busch's One Team ranked No. 3.
Coca-Cola eyes streaming, real-time content production in marketing restart

Coca-Cola eyes streaming, real-time content production in marketing restart

By: Dianna Christie
Source: Marketing Dive
Date of Publication: June 5th, 2020
Coca-Cola will restart its marketing efforts soon after pressing pause during coronavirus lockdowns.
Where ad spending is thriving during COVID-19, including a few surprises _ Marketing Dive

Where ad spending is thriving during COVID-19, including a few surprises

By: Shane Schick
Source: Marketing Dive
Date of Publication: May 27th, 2020
Marketers in categories like toys and prescription eyeglasses have leaned in with big budget lifts, but what does the future hold as the economy reopens?
'Brands Are Really Going To Be Judged.' Companies Are Walking a Tightrope During the COVID-19 Pandemic

'Brands Are Really Going To Be Judged.' Companies Are Walking a Tightrope During the COVID-19 Pandemic

By: Katy Steinmetz
Source: Time Magazine
Date of Publication: April 2nd, 2020
Like just about everyone, Hotels.com had to change plans when the pandemic arrived.
Campbell Soup’s Game Plan to Keep Growing Past Lockdown_WSJ

Campbell Soup’s Game Plan to Keep Growing Past Lockdown

By: Annie Gasparro
Source: The Wall Street Journal
Date of Publication: June 14th, 2020
The coronavirus has consumers flocking to comfort foods. Campbell Soup wants to capitalize on that.
P&G_ To succeed during Covid-19 we must ‘push forward not back’_Marketingweek

P&G: To succeed during Covid-19 we must ‘push forward not back’

By: Molly Fleming
Source: Marketing Week
Date of Publication: June 12th, 2020
P&G is aiming to use the pandemic to build on a strategy that increases productivity and builds long-term success for its brands.