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Marketing

Velveeta gives Miami Dolphins fans prime stadium seating with queso-themed couch

Velveeta gives Miami Dolphins fans prime stadium seating with queso-themed couch

By: Peter Adams
Source: Marketing Dive
Date of Publication: December 15th, 2020
Velveeta will install a couch it has dubbed the Quesofa in Hard Rock Stadium to give two Miami Dolphins fans a unique perspective on a Dec. 20 game, according to a press release.
nascar-fans-virtual-racing-2020

How Nascar Got Quarantined Fans to Tune Into Virtual Races

By: Ian Zelaya
Source: Adweek
Date of Publication: December 15th, 2020
The persistent marketing move that produced a 40% conversion rate.
Strategy+business

Five opportunities for CMOs in a pandemic-impacted world

By: Samrat Sharma, John Rolston, and Tom Birtwhistle
Source: strategy+business
Date of Publication: November 17th, 2020
Marketing was already at a defining moment, but COVID-19 has hastened the need for transformation.
Pandemic takes center stage in holiday shopping ad campaigns

Pandemic takes center stage in holiday shopping ad campaigns

By: Sheila Dang
Source: Reuters
Date of Publication: November 9th, 2020
After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month.
Clorox ad spend

Clorox boosts ad spending 30% amid surging demand for cleaning brands

By: Robert Williams
Source: Marketing Dive
Date of Publication: November 4th, 2020
Clorox increased spending on advertising by 30% to $179 million in the September quarter from a year earlier amid rising demand for cleaning supplies during the pandemic, according to a CNBC report.
Wendy's Scare-thru

Wendy's turns drive-thru into spooky Halloween experience

By: Aaron Baar
Source: Marketing Dive
Date of Publication: October 30th, 2020
Wendy's is staging a "Scare-thru" at its South Gate restaurant in the Los Angeles area, per details shared with Marketing Dive.
Mondelez candy in Halloween buckets

Brands have some new tricks up their sleeves this Halloween

Source: Marketing Dive
Date of Publication: October 28th, 2020
The pandemic has pushed marketers to adopt more digital and mobile tactics, with promising early results as sales of chocolate and candy tick upward.
P&G products

P&G sales surge amid pivot to digital, $100M investment in advertising

By: Chris Kelly
Source: Marketing Dive
Date of Publication: October 21st, 2020
Procter & Gamble's revenue rose 9% to $19.3 billion in Q1 2021, per its most recent quarterly earnings report.
Social listening enabled Kroger's speedy pandemic marketing response

Social listening enabled Kroger's speedy pandemic marketing response

By: Peter Adams
Source: Marketing Dive
Date of Publication: October 7th, 2020
Focusing on the channel helped America's largest grocery chain develop a three-pronged playbook that's kept it reactive to continued volatility, executives said during Advertising Week.
Secret provides direct assistance to support women affected by COVID-19

Secret provides direct assistance to support women affected by COVID-19

By: Tatiana Walk-Morris and Chris Kelly
Source: Marketing Dive
Date of Publication: October 6th, 2020
Secret on Monday kicked off its #RaiseItUp initiative, an effort aimed at supporting women's equality programs in partnership with YMCA USA, per a press release.