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Partnerships

Mondelez candy in Halloween buckets

Brands have some new tricks up their sleeves this Halloween

Source: Marketing Dive
Date of Publication: October 28th, 2020
The pandemic has pushed marketers to adopt more digital and mobile tactics, with promising early results as sales of chocolate and candy tick upward.
marriott-campaign-work-from-anywhere

Marriott Uses Loyalty Program to Roll Out New Work From Anywhere Program

By: Ryan Barwick
Source: Adweek
Date of Publication: October 27th, 2020
Day rates available for workers sick of their own homes.
Mars partners with Disney for Halloween short film series amid altered holiday

Mars partners with Disney for Halloween short film series amid altered holiday

By: Tatiana Walk-Morris
Source: Marketing Dive
Date of Publication: October 9th, 2020
Candy maker Mars is sponsoring the Bite Size Halloween series, which showcases short films to help families celebrate Halloween.
Secret provides direct assistance to support women affected by COVID-19

Secret provides direct assistance to support women affected by COVID-19

By: Tatiana Walk-Morris and Chris Kelly
Source: Marketing Dive
Date of Publication: October 6th, 2020
Secret on Monday kicked off its #RaiseItUp initiative, an effort aimed at supporting women's equality programs in partnership with YMCA USA, per a press release.
drone-image-quest-logo-white

Walmart Is Offering Home Covid-19 Testing Kits by Drone

By: Lisa Lacy
Source: Adweek
Date of Publication: September 22nd, 2020
Trials are beginning in Nevada and New York.
Mercedes and Microsoft team up for virtual car maintenance - Business Insider

Mercedes and Microsoft have teamed up to develop virtual maintenance technology for the coronavirus age

By: Matthew DeBord
Source: Business Insider
Date of Publication: September 10th, 2020
Mercedes-Benz USA has partnered with Microsoft to bring virtual-reality and online-collaboration technology to vehicle service.
NFL partners with Microsoft for Teams virtual fan cams

The NFL will use Microsoft Teams to let fans cheer along with players when they score a touchdown

By: Jabari Young, Jordan Novet
Source: CNBC
Date of Publication: September 10th, 2020
Players will be able to see fans on giant screens in the end zone when they score, and fans will be able to celebrate with them.
Comcast Launches New Internet Essentials Programs as Nation Gears Up for the Academic Year

Comcast Launches New Internet Essentials Programs as Nation Gears Up for the Academic Year

Source: Comcast
Date of Publication: August 13th, 2020
With distance learning plans rolling out across the country due to the coronavirus, Comcast today announced a new program for cities, schools, and nonprofits to connect large numbers of low-income K-12 students to the Internet at home.
Miller Lite helps fans 'escape 2020' with 1975-themed rental _ Marketing Dive

Miller Lite helps fans 'escape 2020' with 1975-themed rental

By: Tatiana Walk-Morris
Source: Marketing Dive
Date of Publication: September 2nd, 2020
Miller Lite teamed up with Hotels.com to rent out a 1975-themed Miller Timeshare for $96 per night, the beer brand announced.
Coffee, donuts and Spic and Span: P&G finds new ways to plug products amid pandemic

Coffee, donuts and Spic and Span: P&G finds new ways to plug products amid pandemic

By: Richa Naidu, Hilary Russ
Source: Reuters
Date of Publication: September 2nd, 2020
Germ-conscious in the pandemic era but still craving a donut and coffee? Procter & Gamble, which has already teamed up with Dunkin’ Brands to promote the use of its cleaning products in restaurants, is looking for more partners — and it’s hoping for a payoff in the grocery store aisle.