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Shoes

Under Armour expects demand for sneakers, face masks to drive annual revenue

Under Armour expects demand for sneakers, face masks to drive annual revenue

Source: Reuters
Date of Publication: October 30th, 2020
Under Armour Inc UA.NUAA.N forecast its annual revenue above Wall Street expectations on Friday, as a pandemic-driven trend to exercise outdoors resulted in a surge in demand for running shoes and face masks.
Foot Locker Says Same Store Sales Up 18 Percent Due In Part To Stimulus Checks

Foot Locker Says Same Store Sales Up 18 Percent Due In Part To Stimulus Checks

By: PYMNTS
Source: PYMNTS
Date of Publication: August 10th, 2020
Foot Locker reported comparable store sales increased by 18 percent in the second-quarter ended Aug. 1 as the chain reopened and sales unexpectedly increased — likely due in part to government stimulus checks.
Adidas hails effectiveness of #hometeam campaign but cuts spend in response to pandemic

Adidas hails effectiveness of #hometeam campaign but cuts spend in response to pandemic

By: Sarah Vizard
Source: Marketing Week
Date of Publication: April 27th, 2020
Adidas reports success in recent ad campaign #hometeam, but pulls investment of ads due to coronavirus response.
New Balance - masks today 3.27.2020

Made shoes yesterday. Making masks today.

By: New Balance
Source: Instagram
Date of Publication: March 27th, 2020
New Balance instagram post highlighting their manufacturing shift from shoes to masks to meet demand for PPE.
New Balance ramps up production again at its New England facilities to make masks for Mass. General - The Boston Globe

New Balance ramps up production again at its New England facilities to make masks for Mass. General

By: Nicole Yang
Source: The Boston Globe
Date of Publication: April 7th, 2020
Shoe manufacturer New Balance converted its factory to produce PPE masks a week after closing.