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Dos Equis Made an Extra Long Cooler to Help Drinkers Stay 6 Feet Apart_Adweek

Dos Equis Made an Extra Long Cooler to Help Drinkers Stay 6 Feet Apart

By: Kathryn Lundstrom
Source: Adweek
Date of Publication: June 25th, 2020
The beer brand is giving away a limited number of the coolers on Friday.
Stores may be reopening, but brands shouldn’t put e-commerce back on the simmer

Stores may be reopening, but brands shouldn’t put e-commerce back on the simmer

By: Rebecca Stewart
Source: The Drum
Date of Publication: June 11th, 2020
As lockdown eases to varying degrees around the globe and people start to feel more comfortable visiting physical stores again, brands would be foolish to put e-commerce on the backburner.
Pinterest Juggles Requests for Late Payments From Advertisers_WSJ

Pinterest Juggles Requests for Late Payments From Advertisers

By: Mark Maurer
Source: The Wall Street Journal
Date of Publication: June 8th, 2020
CFO of image-sharing platform says more businesses want payment extensions.
Attention, Marketers: Actions Speak Loudest

Attention, Marketers: Actions Speak Loudest

By: Brian Dennehy, Fleur van Beem and Emma Zumsen
Source: Bain & Company
Date of Publication: May 21st, 2020
During this long Covid-19 crisis, consumers are looking beyond a company’s message to whether it walks the talk.
COVID-19 has upended the media industry_WEF

COVID-19 has upended the media industry. This is how it can come back stronger

By: Cathy Li and Hesham Zafar
Source: World Economic Forum
Date of Publication: June 3rd, 2020
Cathy Li and Hesham Zafar discuss how COVID-19 has affected the media industry, its response, consumer trust and the importance of innovation and adaptation.
Facebook Details New Data for Good Initiatives Related to Covid-19_Adweek

Facebook Details New Data for Good Initiatives Related to Covid-19

By: David Cohen
Source: Adweek
Date of Publication: June 3rd, 2020
Facebook released new visualizations and datasets that are part of its Data for Good initiative, as well as a new survey related to Covid-19.
How Texas Roadhouse envisions purpose during COVID-19

How Texas Roadhouse envisions purpose during COVID-19

By: Ted Kitterman
Source: PR Daily
Date of Publication: May 29th, 2020
Texas Roadhouse, the U.S. steakhouse chain, wanted to ensure that its employees were cared for and says that the evolution of its approach to the pandemic has offered lots of lessons it hopes to take into the post-pandemic era
Lessons from lockdown_ inside Fender's coronavirus marketing retune _ The Drum

Lessons from lockdown: inside Fender's coronavirus marketing retune

By: Rebecca Stewart
Source: The Drum
Date of Publication: May 7th, 2020
Fender’s online guitar tuition scheme has seen record sign-ups as people seek to learn new skills in lockdown. But the illustrious brand has learned a few lessons of its own amid a global pandemic – including how to better leverage talent across its social channels.
The ‘new normal’ is just another bullshit line marketers have swallowed_Marketing Week

The ‘new normal’ is just another bullshit line marketers have swallowed

By: Mark Ritson
Source: Marketing Week
Date of Publication: May 28th, 2020
Marketers should be as wary of those predicting the marketing world is about to change forever as they are of people who thought Oreo’s Superbowl tweet was the future of marketing strategy.
Miller Lite and Chipotle Crush Social to Keep Their Brands Fresh During COVID-19

Miller Lite and Chipotle Crush Social to Keep Their Brands Fresh During COVID-19

By: Wendy Ball
Source: Association of National Advertisers
Date of Publication: May 20th, 2020
Companies MillerCoors and Chipotle leverage social media for advertising during the global pandemic.