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Velveeta gives Miami Dolphins fans prime stadium seating with queso-themed couch

Velveeta gives Miami Dolphins fans prime stadium seating with queso-themed couch

By: Peter Adams
Source: Marketing Dive
Date of Publication: December 15th, 2020
Velveeta will install a couch it has dubbed the Quesofa in Hard Rock Stadium to give two Miami Dolphins fans a unique perspective on a Dec. 20 game, according to a press release.
nascar-fans-virtual-racing-2020

How Nascar Got Quarantined Fans to Tune Into Virtual Races

By: Ian Zelaya
Source: Adweek
Date of Publication: December 15th, 2020
The persistent marketing move that produced a 40% conversion rate.
TikTok is driving massive toy sales as play dates become less frequent during pandemic

TikTok is driving massive toy sales as play dates become less frequent during pandemic

By: Sarah Whitten
Source: CNBC
Date of Publication: October 16th, 2020
Social media influencers were the fourth-most cited reason for someone making a toy purchase. More than 100 million Americans are monthly active users of TikTok. With that many eyeballs, it’s no wonder that toy companies are partnering with content creators to showcase products on the app. A number of toy companies have cited paid partnerships with TikTok creators as reasons for toy sale surges.
Social listening enabled Kroger's speedy pandemic marketing response

Social listening enabled Kroger's speedy pandemic marketing response

By: Peter Adams
Source: Marketing Dive
Date of Publication: October 7th, 2020
Focusing on the channel helped America's largest grocery chain develop a three-pronged playbook that's kept it reactive to continued volatility, executives said during Advertising Week.
Secret provides direct assistance to support women affected by COVID-19

Secret provides direct assistance to support women affected by COVID-19

By: Tatiana Walk-Morris and Chris Kelly
Source: Marketing Dive
Date of Publication: October 6th, 2020
Secret on Monday kicked off its #RaiseItUp initiative, an effort aimed at supporting women's equality programs in partnership with YMCA USA, per a press release.
Dos Equis Made an Extra Long Cooler to Help Drinkers Stay 6 Feet Apart_Adweek

Dos Equis Made an Extra Long Cooler to Help Drinkers Stay 6 Feet Apart

By: Kathryn Lundstrom
Source: Adweek
Date of Publication: June 25th, 2020
The beer brand is giving away a limited number of the coolers on Friday.
Stores may be reopening, but brands shouldn’t put e-commerce back on the simmer

Stores may be reopening, but brands shouldn’t put e-commerce back on the simmer

By: Rebecca Stewart
Source: The Drum
Date of Publication: June 11th, 2020
As lockdown eases to varying degrees around the globe and people start to feel more comfortable visiting physical stores again, brands would be foolish to put e-commerce on the backburner.
Pinterest Juggles Requests for Late Payments From Advertisers_WSJ

Pinterest Juggles Requests for Late Payments From Advertisers

By: Mark Maurer
Source: The Wall Street Journal
Date of Publication: June 8th, 2020
CFO of image-sharing platform says more businesses want payment extensions.
Attention, Marketers: Actions Speak Loudest

Attention, Marketers: Actions Speak Loudest

By: Brian Dennehy, Fleur van Beem and Emma Zumsen
Source: Bain & Company
Date of Publication: May 21st, 2020
During this long Covid-19 crisis, consumers are looking beyond a company’s message to whether it walks the talk.
COVID-19 has upended the media industry_WEF

COVID-19 has upended the media industry. This is how it can come back stronger

By: Cathy Li and Hesham Zafar
Source: World Economic Forum
Date of Publication: June 3rd, 2020
Cathy Li and Hesham Zafar discuss how COVID-19 has affected the media industry, its response, consumer trust and the importance of innovation and adaptation.