As lockdown eases to varying degrees around the globe and people start to feel more comfortable visiting physical stores again, brands would be foolish to put e-commerce on the backburner.
Cathy Li and Hesham Zafar discuss how COVID-19 has affected the media industry, its response, consumer trust and the importance of innovation and adaptation.
Texas Roadhouse, the U.S. steakhouse chain, wanted to ensure that its employees were cared for and says that the evolution of its approach to the pandemic has offered lots of lessons it hopes to take into the post-pandemic era
Fender’s online guitar tuition scheme has seen record sign-ups as people seek to learn new skills in lockdown. But the illustrious brand has learned a few lessons of its own amid a global pandemic – including how to better leverage talent across its social channels.
Marketers should be as wary of those predicting the marketing world is about to change forever as they are of people who thought Oreo’s Superbowl tweet was the future of marketing strategy.
