Social media

Velveeta will install a couch it has dubbed the Quesofa in Hard Rock Stadium to give two Miami Dolphins fans a unique perspective on a Dec. 20 game, according to a press release.

The persistent marketing move that produced a 40% conversion rate.

Social media influencers were the fourth-most cited reason for someone making a toy purchase. More than 100 million Americans are monthly active users of TikTok. With that many eyeballs, it’s no wonder that toy companies are partnering with content creators to showcase products on the app. A number of toy companies have cited paid partnerships with TikTok creators as reasons for toy sale surges.

Focusing on the channel helped America's largest grocery chain develop a three-pronged playbook that's kept it reactive to continued volatility, executives said during Advertising Week.

Secret on Monday kicked off its #RaiseItUp initiative, an effort aimed at supporting women's equality programs in partnership with YMCA USA, per a press release.

The beer brand is giving away a limited number of the coolers on Friday.

As lockdown eases to varying degrees around the globe and people start to feel more comfortable visiting physical stores again, brands would be foolish to put e-commerce on the backburner.

CFO of image-sharing platform says more businesses want payment extensions.

During this long Covid-19 crisis, consumers are looking beyond a company’s message to whether it walks the talk.

Cathy Li and Hesham Zafar discuss how COVID-19 has affected the media industry, its response, consumer trust and the importance of innovation and adaptation.