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Storytelling

5 storytelling lessons from Square’s COVID-19 campaign - PR Daily

5 storytelling lessons from Square’s COVID-19 campaign

By: Ted Kitterman
Source: Ragan's PR Daily
Date of Publication: August 24th, 2020
The payment company asked business owners to share their stories of managing through the trials of an unprecedented pandemic—creating a support hub for entrepreneurs in the fight of their lives.
MassMutual uses U.S.' oldest lighthouse to remind us everything will be okay _ Campaign US

MassMutual uses U.S.' oldest lighthouse to remind us everything will be okay

By: Michael Heusner
Source: CampaignUS
Date of Publication: April 1st, 2020
MassMutual is kicking off its COVID-19 relief effort with a message about hope, and the resilience of the human spirit. The campaign, entitled "Lighthouse," focuses on Boston Light, the oldest lighthouse in America, and ties the company to its legacy of service.
People Matter - We Were There Video Screenshot

People Matter - We Were There

By: TriNet
Source: Youtube
Date of Publication: April 13th, 2020
TriNet launches a commercial tracking their 30 year history of being there in times of struggle. From earthquakes and natural disasters to 9/11, the company stands on their history of focusing on people.
MassMutual Lighthouse commercial

MassMutual Lighthouse commercial

By: MassMutual
Source: Youtube
Date of Publication: March 26th, 2020
MassMutual is kicking off its COVID-19 relief effort with a message about hope, and the resilience of the human spirit. The campaign, entitled "Lighthouse," focuses on Boston Light, the oldest lighthouse in America, and the only one still operated by a person.
Built to Lend a Hand

Built to Lend a Hand

By: Ford
Source: Youtube
Date of Publication: March 16th, 2020
Ford rolls out new commercials during the pandemic highlighting their work in the community and production of necessary PPE materials during the crisis.