Television (TV)

The persistent marketing move that produced a 40% conversion rate.

The airline is uniquely positioned, and is investing heavily in new customer acquisition.

Concerned about the NFL season and a dearth of new entertainment, marketers want flexibility.

The beauty giant pulled its ads off the air in March, when Covid-19 forced many retailers to shut their doors.

Discovery Inc.’s revenue in the second quarter decreased by nearly 12%, as the coronavirus pandemic took a toll on the company’s advertising business.

As the world outside North America hesitantly moves back into film and TV production out of the COVID-19 pandemic, Netflix’s newly minted co-CEO believes the entertainment industry will never be the same – but things are “ramping up”

"Coronavirus stay-at-home orders mean a lot of people are indoors watching movies and TV. Now some networks are giving their wares away for free."

AMC Networks said it estimates advertising revenue will drop about 30% in the second quarter as marketers pull or delay spending as the coronavirus delays show production.

AMC Networks is making some of its programming more available in an effort to help entertain viewers who are staying home to stop the spread of the coronavirus.

Discovery Channel has set a lineup of special programming around COVID-19 that will feature network talent including the stars of Gold Rush and Deadliest Catch, Josh Gates, Mike Rowe and others.