Topics

Toys

TikTok is driving massive toy sales as play dates become less frequent during pandemic

TikTok is driving massive toy sales as play dates become less frequent during pandemic

By: Sarah Whitten
Source: CNBC
Date of Publication: October 16th, 2020
Social media influencers were the fourth-most cited reason for someone making a toy purchase. More than 100 million Americans are monthly active users of TikTok. With that many eyeballs, it’s no wonder that toy companies are partnering with content creators to showcase products on the app. A number of toy companies have cited paid partnerships with TikTok creators as reasons for toy sale surges.
Lego sales surge as housebound families turn to play

Lego sales surge as housebound families turn to play

By: Jacob Gronholt-Pedersen
Source: Reuters
Date of Publication: September 2nd, 2020
Sales of Lego jumped 14% in the first six months of the year as families under coronavirus lockdowns spent more time playing together at home, the Danish toy maker said on Wednesday.
Toymaker Hasbro is making thousands of face shields for health care workers

Toymaker Hasbro is making thousands of face shields for health care workers

By: Jazmin Goodwin
Source: CNN Business
Date of Publication: April 26th, 2020
Hasbro is shifting its efforts from creating games and toys for kids to making plastic face shields for health care workers.
Mattel beats sales estimates as bored kids turn back to Barbie

Mattel beats sales estimates as bored kids turn back to Barbie

Source: Reuters
Date of Publication: July 23rd, 2020
Mattel Inc beat quarterly sales expectations on Thursday, as its North Americans customers splurged on Barbie dolls and Uno playing cards to keep their kids entertained during coronavirus-induced lockdowns.
Mattel Unveils Special Edition #ThankYouHeroes Collection From Fisher-Price® to Honor Today’s Heroes _ Business Wire

Mattel Unveils Special Edition #ThankYouHeroes Collection From Fischer-Price to Honor Today's Heroes

By: Mattel
Source: Business Wire
Date of Publication: April 29th, 2020
All net proceeds from the new collectible line, which includes action figures and Little People® Community Champions, will go to #FirstRespondersFirst. The Fisher-Price launch is the first of several from Mattel brands designed to support today’s heroes, with others launching in the coming weeks as part of the Company’s new “Play it Forward” platform focused on leveraging Mattel brands to give back to communities in times of need